Location: South Francisco Street/Eight Street, Los Angeles, California, USA
Name: The Hotel Indigo Los Angeles Downtown
No. of Keys: 350
The Opportunity: The Hotel Indigo Los Angeles Downtown, one of the brand’s largest
outposts, opened in February 2017, boasting 350 guestrooms in the city’s Historic Core district. Designed by HBA, the hotel is inspired by four stories ranging from the city’s late-1800s parades to the speakeasies and early Hollywood glamour of the 1920s.
The feature of IHG’s Indigo brand is that each hotel reflects the area it is situated in, which this hotel does in spades.
The grand lobby guides visitors through the timeline, beginning with bicycles, buggies, and other moving machinery dressed in elaborate flower displays in reference to the Fiestas de las Flores parade of the late 1800s, known today as the Rose Parade.
The walls of the lobby lounge are outfitted with large murals of ghosted flowers and imagery of
decorated carriages and crowds, while a custom, 30-spoke chandelier hangs above reception, illuminating a floral penny-farthing bike on display.
The lobby’s Metropolis Kitchen + Bar channels the secret tunnels and underground parties of the 1920s during Prohibition. The space is divided with a seating-filled passageway, and the bar is embellished with brass and copper to reflect the 20-foot-tall wall and tin tile ceiling. A more intimate seating area is located on the opposite side of the tunnel, featuring softer tones and a jazz mural reminiscent of a speakeasy atmosphere.
The neighbourhood’s theatres serve as the inspiration for the 18th Social lounge, located on the hotel’s 18th floor. Blue velvet and eclectic, modern patterns span the venue, where a variety of seating adds a unique flair to the environment, which is cast in dark blue tones, neon lighting, and multiple metal finishes. Vintage framed photography hangs on the walls, depicting the theatres lining Broadway, while a large-scale worm’s eye view of a theatre is projected on the ceiling.
Guestrooms and suites nod to the emergence of old Hollywood, paying particular attention to Anna May Wong, who is considered the first Chinese American movie star. Loose furniture pieces infuse a residential quality, while murals over beds capture an imagined window view from the 1920s.
Meeting and convention space channels formal wear patterns and textiles of the early 1900s. Two large murals on the fourth floor showcase dancing attendees at early 20th-century galas.
The hotel includes three spacious luxury suites, including the Presidential suite inspired by hotel muse Anna May Wong. Guests have access to a 24-hour fitness centre and nearly 22,000 sq. ft.
of meeting space across 11 rooms. The hotel has an outdoor pool on Level 4. LS
Main Photo: The exterior entrance to this 18 storey hotel
Financials: Figures available for 2017-19 upon signing a NDA/LOI…5% yield
Brand/Management: Agreement in place with IHG under the Indigo brand
Current Owner: A private company
Agent: Local agent in partnership with The Hotel Property Team
Guide Price: US$200m
Guide Price per Key: $571,428
Date Posted: August 2020
THPT Comment: A cracking opportunity to acquire this great looking hotel, complete with 1920s decor.
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