IHG Opens Indigo Brand’s 100th Hotel in Berlin

Main Photo: Hotel Indigo Berlin East Side Gallery.

Date: January 2019

Location: Friedrichshain-Kreuzberg, East side of Berlin, Germany

Name:  Hotel Indigo Berlin East Side Gallery

No. of Keys: 118

Owner: The hotel was built by Anschutz Entertainment Group (AEG) and will operate under a franchise agreement with multiple development agreement (MDA) partner Tristar Hotel Group.

Tristar have 12 hotels in Germany under Hilton and IHG brands.

The hotel will be part of Mercedes Platz, a complex located opposite the Mercedes-Benz Arena.

Mercedes Platz, also owned by AEG, will feature numerous restaurants and bars, a 4,000 capacity event hall and a state-of-the art movie theatre. Its visitor numbers are projected to reach 20 million annually.

Hotel Indigo Berlin City – East Side is set to become the heart and soul of the dynamically growing urban quarter along the East-Side-Gallery (remains of the Berlin wall).

Operator: InterContinental has opened its 100th Hotel Indigo property globally. The brand is set to double its portfolio over the next three to five years and continue its strong growth as one of the largest boutique brands in this fast-growing segment.

Established in 2004, Hotel Indigo now has a presence in more than 15 countries with nearly 100 hotels in the pipeline. Currently, the brand has its largest number of hotels in the US, where there are more than 50 hotels, and Europe, where there are almost 30, from Spain to Russia.

Eric Lent, Senior Vice President, Global Marketing, Upscale Brands, IHG commented: “Hotel Indigo is now at home in 100 different and vibrant neighbourhoods globally, which is an incredibly exciting milestone.

While more than half of our current estate is in the US, we are set to grow significantly in new markets with almost half our new hotels due to open in our Europe, Middle East, Asia and Africa (EMEAA) region.

The appetite for reliable, yet unique, boutique hotels continues to increase around the world and Hotel Indigo is perfectly placed to take advantage of that growth.

Openings coming up for the brand in 2019 include: Hotel Indigo Milan–Corso Monforte, Hotel Indigo Stratford Upon Avon, Hotel Indigo Dubai Downtown, Hotel Indigo Miami, and Hotel Indigo Coachella.

THPT Comment: The theme in IHG’s Indigo brand is to reflect the local neighbourhood – This  hotel takes its design cues from the creative energy of the East Side neighbourhood, marrying raw industrial architecture with retro elements such as graffiti blocks and a bright colour scheme, inspired by the famous Trabant car. 

First Seen: Europe Real Estate

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