Accor Announces Joint Tribe and Mercure Development in Amsterdam

Main Photo: The first Tribe Hotel in the Netherlands….(makes your eyes go funny!)

Date: July 2020

Location: The ‘Gare du Nord’ project in Amsterdam-North, next to the Noord station on the North-South metro line, the Netherlands

Name: Tribe Hotel Amsterdam City and Mercure Hotel, North Amsterdam Station – opening Summer 2021

No. of Keys: 192 and 110

Seller: TBA

Buyer: Accor has announced plans for two new properties in the Dutch city of Amsterdam, including the first hotel under its Tribe brand in the Netherlands.

The Tribe and Mercure properties will be housed within the ‘Gare du Nord’ project. The four-star hotels will operate under a franchise agreement with WIN Hotels, with the Tribe property and the Mercure hotel both scheduled to open in summer 2021.

WIN Hotels has more than 10 hotels in Amsterdam, under the Accor brands, Hilton, Citadines and non-branded names.

Tribe is one of the newest brands in the Accor portfolio and focuses on creating a bespoke experience that gives guests everything they need and nothing they don’t. “Tribe is designed for guests to make it whatever they wish: accommodation, collaborative workspace, decompression zone, social destination and gallery space.” 

The first Tribe hotel opened in Perth, Australia and the brand plans to open 150 properties worldwide within the next five years. In addition to Amsterdam, further Tribe openings are planned in: Glasgow, Manchester, Budapest, New York, Warsaw, Tallinn, Phnom Penh, Hong Kong and Bali.

Thomas Dubaere, COO Accor Northern Europe, comments: “We have been committed to bringing Tribe to Amsterdam since Accor launched the brand last year. Tribe is a new kind of hotel, a lifestyle hotel brand that promises to engage modern travellers and disrupt the market. Amsterdam is a perfect fit for the brand and we are delighted to be working with WIN Hotels to bring this design-led hotel experience to the Netherlands.

The signings of the Tribe and Mercure hotels strengthen our partnership and extends our joint portfolio to six hotels in Amsterdam. These signings represent a continued confidence in the market and we look forward to opening the hotels in what we expect to be a buoyant 2021.”

Patrick Kerkhoven, COO WIN Hotels, on the partnership with Accor said: “We are pleased to be working with Accor once again and look forward to welcoming guests to both hotels. We can’t wait to launch the new Tribe brand in the Netherlands.

The location of both hotels is excellent and the area is rapidly developing. The project developers want to give the area a quality boost with the ‘Gare du Nord’ and we hope that the arrival of our two hotels will contribute to this.”

The state-of-the-art project “Gare du Nord” where both hotels will be located is being developed by AM and Blauwhoed. The project consists of two towers and is part of the development area surrounding the North-South Line in Amsterdam-North. In addition to the two hotels, 361 residential apartments will also be part of the development. The project is conveniently located directly opposite the metro station (Noordzuidlijn), allowing travellers to be in the city centre within minutes.

THPT Comment: We like the concept of dual-branding and this, we are sure, will be a winner for WIN (excuse the pun) and Accor.

First Seen: Business Traveller

The Hotel Property Team (THPT) is a small group of highly experienced business professionals. Between us, we provide a range of skills and experience which is directly relevant to those involved in the hotel property market.

For more information – Visit or email