ACCOR OPENS Dual Brand Hotels IN LEICESTER in January 2020

Main Photo: The dual-branded Novotel and Adagio, Leicester

Date: December 2019

Location: Leicester, UK

Name: Novotel Leicester and Adagio Leicester Aparthotel

No. of Keys: 154 and 98 apartments

Seller: TBA

Buyer: Accor, the leading augmented hospitality group, today announces that two newly built hotels in Leicester, Novotel Leicester and Adagio Leicester Aparthotel, will open on 15th January 2020.
The new properties are owned by Charles Street Buildings Group and operated by Interstate Hotels & Resorts, Aimbridge Hospitality’s International Division. Interstate is an existing Accor partner with multiple hotels across the UK and Europe.

The 10-storey Novotel Leicester boasts 154 guestrooms including executive suites, meeting spaces, a state-of-the-art gym and a ground-floor feature bar and restaurant. The hotel is ideal for guests who want style and convenience wrapped up in one.

The six storey Adagio Leicester Aparthotel is opening next door to the Novotel with 98 apartments consisting of two person studios and one-bedroom apartments for up to four people. Each room comes with a fully fitted kitchen and a housekeeping service is also available. Adagio Leicester is perfect for longer stays, whether that be for business, leisure visitors looking for a regional base or those visiting family at university.

Speaking of the new openings, Thomas Dubaere, COO Accor Northern Europe commented: “Today Accor has more than 260 hotels in UKI and a strong pipeline across our luxury, midscale and economy portfolio. Opening a new build dual brand site in the heart of Leicester strengthens our midscale portfolio in the UK. Novotel and Adagio brands continue to go from strength to strength both in business and brand terms, and I am delighted to be opening both Novotel Leicester and Adagio Leicester in such a prime city location.

We have worked closely with the developer of this property to deliver a very high quality building which will bring significant benefits to the city and visitors.”

Karim Malak, CEO Aparthotels Adagio said: “Adagio Leicester is our fifth property in the UK and our second one centrally located in the Midlands region joining the Adagio in Birmingham. We are delighted to partner with Interstate on this dual brand site, in the heart of such a great city. Leicester is a vibrant multi-cultural city, steeped in history and heritage and boasts some of the country’s best sports clubs. The perfect new home for Aparthotels Adagio!

“The new aparthotel in Leicester offers modern apartments and innovatively designed public spaces, all created with the guest in mind. Guests are able to enjoy a range of services and experiences including a mini-market, co-working space, relaxation areas and a library of things to customise their apartment and make them feel at home away from home.

“The market for aparthotels in the UK is growing and we are very excited to continue our expansion plans, with other openings scheduled in London and Glasgow over the next couple of years.”

THPT Comment: We at THPT are big fans of the dual-brand concept that Accor was one of the pioneers of some years back. Glad to see progress with the Adagio brand.

First Seen: Accor website

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