Accor opens new Ibis Styles at London’s Heathrow Airport East

Main Photo: The art-deco style at the new Ibis Styles Hotel, Heathrow

Date: December 2019

Location: Great West Road, Hounslow, 15 minutes drive from Heathrow T5; By Hounslow East Tube Station

Name: Ibis Styles London Heathrow Airport East – opening December 2019

No. of Keys: 125

Seller: Tthe hotel was the Master Robert, once owned by Fullers brewery.

Buyer: Accor announces that the newly built ibis Styles London Heathrow Airport East will open by the end of December 2019. The hotel has been conceived in partnership with Splendid Hospitality Group, one of the UK’s fastest growing privately-owned hotel groups.

Situated in a prime West London location on Great West Road, Hounslow, the new 125-room hotel is a 15-minute drive from Heathrow Terminal 5 and close to Hounslow East Underground Station, providing guests with direct access to central London and local corporates like GSK. It is also located close to several large business parks, like Stockley Park, with the hotel designed to cater perfectly for both business and leisure travellers.

The interior design of the new ibis Styles London Heathrow Airport East reflects the local Art Deco architecture of the Golden Mile including the Hoover building, the Gillette Factory and Firestone HQ. Subtle touches throughout the interior will tell the story of the clean lines and geometric shapes of the 1920’s era in a contemporary setting.

The lobby will be a multi-functional space encouraging leisure and corporate guests, along with members of the local community, to relax and unwind in the bar and lounge areas. Parking is available onsite as well as a meeting room with capacity for 25 people.

Ibis Styles London Heathrow Airport East will be the fourth Accor branded hotel that Splendid Hospitality have developed, further strengthening the franchise partnership. Other Accor hotels in Splendid Hospitality’s portfolio include ibis York Centre, Mercure Hotel Leeds Centre and Mercure Bristol Brigstow Hotel. TW Construct led the build, construction and set-up of this particular property, whilst the interior design was led by Wakefield-based independent designer Matthews Mee.

The hotel will also be piloting new shampoo and body wash dispensers, replacing the current ibis “swing me” dispensers, and offering a new, sustainable and easy to use solution.

Speaking of the new opening, Philip Lassman, VP Development, Accor Northern Europe commented: “We’re thrilled to announce the opening of the latest addition to the ibis Styles network, bringing us to the significant milestone of 25 ibis Styles hotels in the UK. We’re seeing considerable appetite from investors and owners for the brands like ibis Styles that have international recognition while offering an element of flexibility and local feel. This exciting development with Splendid Hospitality plays perfectly to ibis Styles’ reputation for delivering an upbeat, stylish hotel experience for guests.”

Stuart Bailey, CEO, Splendid Hospitality said: “After a long period of time we are pleased to be returning to West London with the launch of Ibis Styles London Heathrow Airport East along with our Splendid Residences. Now that the construction team are moving off site we look forward to re-connecting with and supporting the local community.

“Splendid had owned the site known as Master Robert Hotel for many years and have named the road serving the residences the Master Robert Close in memory of a very popular west London landmark. The hotel has created many new jobs and we are proud to be representative as a local employer.”

Nadeem Boghani, Vice Chairman, Splendid Hospitality said: ‘We are proud to welcome ibis Styles London Heathrow Airport East into the Splendid Family. This is the 20th trading hotel in our group and our fourth hotel with Accor, demonstrating the continued growth of our partnership. The site is well-positioned to serve the local community, corporate guests and Heathrow traffic. We look forward to building on our relationship with Accor and future developments.”

Splendid Hospitality Group is the operator and developer of a portfolio of 20 hotels with over 2,000 bedrooms and more than 800 staff (known as ‘family members’) as well as 43 fast food restaurants (KFC). It is one of the UK’s fastest growing privately-owned hospitality groups which has made a name for itself through the design, construction and operation of a full range of hotel styles and locations across the UK, ranging from limited service to luxury.

Besides Accor, Splendid also operates hotels under IHG, Choice and Hilton brands.

THPT Comment: Good news for Splendid who have a great hotel portfolio across the UK.

First Seen: Accor website

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