Accor & sbe to Convert Rueben Brothers’ Curtain Hotel in Shoreditch, London to Mondrian

Main Photo: The Curtain Hotel, to become a Mondrian

Date: November 2020

Location: Shoreditch, London, England, UK

Name: The Curtain London, to become Mondrian Shoreditch London to re-open 2021

No. of Keys: 120

Owner: The Rueben brothers, who had Gansevoort running the hotel on a lease deal

Buyer: Accor and hospitality firm sbe announced an agreement Monday to convert the five-star hotel The Curtain in London into a Mondrian hotel, in collaboration with the hotel’s owners Reuben Brothers.

The opening of Mondrian, planned for next year, would mark the return of the brand, known for its hip decor and atmosphere, to London. The Shoreditch location would be Mondrian’s sixth hotel in the global portfolio and a European flagship.

Accor and sbe will transform The Curtain to the Mondrian Shoreditch London after an update and restyling of the hotel. The Curtain Members’ Club will continue to operate alongside the re-branded hotel. The 120-key property is located in the heart of Shoreditch, a creative and cultural hub, where sbe said it will establish several of its signature food and beverage brands, including a culinary experience by chef Dani García .

“We are delighted to be partnering with Accor and sbe to open a flagship Mondrian hotel in London,” the Reuben Brothers said in a statement. “It demonstrates a firm belief in London continuing to be one of the most vibrant capitals in the world highlighting Shoreditch in particular, and shows a commitment to the dynamic lifestyle hospitality sector in which the Mondrian brand is so prominent.”

The conversion of The Curtain to Mondrian represents a step in sbe’s plans to open 10 additional Mondrian hotels by 2022. It follows the company’s recent launch of Mondrian Seoul Itaewon and announcement of plans to open Mondrian Bordeaux and Mondrian Cannes in 2021.

Chadi Farhat, sbe chief operating officer, said, “I am very proud to be working with the Reuben Brothers and Accor to take over such a prestigious property and to bring Mondrian back to London. The city has been and will continue to be such a thriving market for our lifestyle hospitality offerings, and I am very excited to re-establish Mondrian as one of London’s most innovative and glamorous destinations for hospitality, culinary and mixology experiences for locals and travellers alike.”

Gaurav Bhushan, CEO of Accor’s new Lifestyle division, said: “The return of Mondrian to London marks a key moment in the brand’s development and reinforces our commitment to establishing the leading lifestyle brand in the heart of the most exciting cultural cities in the world.”

Chef Dani García said: “We look forward to establishing the property as the heart of the Shoreditch food scene in our first ever UK restaurant. I have always been drawn by the magic and energy of London and this opportunity alongside SBE, Accor and the Reuben Brothers is a dream come true for us. We are humbled and honoured and look very much forward to welcoming guests into our restaurant at the soon to become iconic Mondrian Shoreditch London.”

THPT Comment: Glad to see this trendy hotel will continue as another trendy hotel, albeit under another trendy brand!

First Seen: Reuben Brothers press release

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