Accor to Convert Roomer Hotel in Golden Sands, Bulgaria to it’s Ibis Styles Brand

Main Photo: The Roomer hotel, soon to become an Ibis Styles

Date: April 2021

Location: Golden Sands, near Varna, Black Sea coast, Bulgaria

Name: Ibis Styles Golden Sands Roomer hotel – opening May 2021

No. of Keys: 90

Seller: The hotel is currently called the Roomer Hotel.

Buyer: Accor, further expands it’s portfolio in the Balkan region. The group has signed a franchise agreement with Valdemosa EOOD for an ibis Styles in Bulgaria, for the re-branding of the existing freshly renovated Roomer Hotel. The hotel located in Golden Sands will welcome first guests this year in May.

“South-Eastern Europe is one of the important markets for Accor with many hotels and brands to come in upcoming years. We are happy to partner with Valdemosa EOOD and excited to introduce ibis Styles to Bulgarian Black Sea Coast, in Golden Sands, a resort beloved by many Bulgarians and foreigner travellers. This brand is known all over the world for providing unforgettable experiences thanks to unique leitmotifs and design. With more than 550 hotels operating under ibis Styles, each has a playful and premium design inspired by a unique theme that is story told across the hotel which the guests will enjoy in soon to be open ibis Styles Roomer Hotel Golden Sands” says Catalina Rosu – Development Director Romania, Bulgaria, Republic of Moldova and Czech Republic, for Accor.

Golden Sands and Bulgarian Black Sea Coast is a very popular tourist destination, drawing many visitors from Romania, Ukraine, Poland, Germany or United Kingdom. In 2019 the resort has registered more than 700,000 tourist accommodations. “We believe that thanks to our cooperation with Accor, despite current situation on the market, more people would be able to discover the true beauty of the coast and spend perfect holidays in ibis Styles Golden Sands Roomer hotel” adds Tomash Kraev, Valdemosa EOOD Company.

The soon to open ibis Styles hotel will offer 90 rooms, a restaurant with external terrace serving local and international dishes together with an external pool surrounded by greenery. The hotel is located near the main promenade of the resort and is only 100 metres from the central part of Golden Sands.

THPT Comment: Interesting to note Accor’s priorty for the Black Sea/Balkan region….much development going on there as we speak.

First Seen: Accor press release

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