Aliz Hotel Times Square Makes it’s NY Debut

Date: July 2018

Location: Times Square, New York, USA

Name: Aliz Hotel Times Square – opening Autumn 2018

No. of Keys: 287


Buyer: Developed by Aliz Group LLC, and managed by Crescent Hotels & Resorts. Aliz is a new independent boutique brand that will debut its flagship property at 310 West 40th Street.

When Aliz Hotel Times Square opens this autumn, it will not only become one of the tallest hotels in NYC, but will set a new tone for modern lifestyle hotel brands with an emphasis on ‘bringing the joy back to travel.’

Aliz Group, LLC, a privately owned and operated property management, acquisition, and development company headquartered in New York City.

Located at one of the most iconic intersections in the world, Aliz introduces a guest-centric philosophy and innovative design featuring guest rooms, a two-storey rooftop bar and lounge, stylish restaurant and lounge spaces, and luxury amenities – all within walking distance to Times Square, Hudson Yards and the Jacob Javits Center.

Aliz will also boast the tallest rooftop bar in NYC. The two-story bar and lounge located on the 40th and 41st floors will feature spectacular views of both upper and lower Manhattan, including the Empire State Building, Freedom Tower, Statue of Liberty, and the Hudson River.

“The Aliz Hotel Times Square is a great addition to Crescent’s NYC metropolitan portfolio and Latitudes Collection,” said Michael George, Chief Executive Officer of Crescent Hotels & Resorts.

Crescent Hotels & Resorts currently operates over 100 hotels, resorts & conference centres in the US and Canada.

They operate hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts under the Latitudes Collection umbrella.

With interiors designed by Escobar Design by Lemay, best known for their work with The Shore Club Miami, the H Resort Beau Vallon Beach in Seychelles and The Ritz Carlton in Tianjin, China, the stylish boutique property will have a unique aesthetic mixing old world with a modern twist from street level to skyline.

The guest rooms, which offer king and double accommodations, will feature luxury bedding, hand-made soaps and amenities curated by Beekman1802, and high-tech audio and visual room systems. The hotel will also have a fitness centre, business centre, pet-friendly accommodations and 24-hour concierge services.

THPT Comment: Aliz, an interesting newcomer to the hotel scene partners up with old hands Crescent…should make good bed-fellows and a welcome addition to the NY scene.

First Seen: Hotel Spec Online