A&S Leisure Group Sells Napoleons Casino London

Date: April 2018

Location: Leicester Square, London, UK

Name: Napoleons Casino

Not a hotel

Seller: After closing its Napoleons Casino and Restaurant Ecclesall Road (Sheffield) venue in January, British casino operator A&S Leisure Group Limited has now reportedly sold its Napoleons Casino London property.

A&S still operates casinos in the British cities of Sheffield, Hull, Leeds and Bradford and previously declared that it plans to start construction on a new Manchester gambling venue later this year after earlier acquiring a suitable site.

“Napoleons Casino London has operated in Leicester Square for nearly 30 years, during which time it has proven to be an unqualified success story,” Dave Allen, Chairman for A&S said.

Buyer: Mayfair Casino Limited is the latest entrant to the London casino scene after purchasing the small venue located near the centre of the capital’s tourist-packed Leicester Square for an undisclosed amount.

George Polhill, Managing Director for Mayfair Casino Limited, reportedly called Napoleons Casino London ‘one of the West End’s most well-known and long-established entertainment venues’ that is regularly visited by after-work and pre-theatre crowds as well as those interested in gaming.

“Our immediate priority is to make the transition to new ownership as smooth as possible and ensure that casino members and guests continue to have the same high-level customer experience”.

THPT Comment: Casino licenses are like hen’s teeth in London generally, and in Westminster in particular. We believe there is a limit of 21 casino licenses in central London and whilst this number is already trading in established premises, including hotels such as The London Hilton on Park Lane, in theory one can transfer a licence to other premises.

Maxims in Kensington, owned by Genting, the largest UK operator, is still up for sale for around £40m having been put on the market last September.

First Seen: World Casino Directory