Atlanta Gets New Dual-Brand Marriott Development

Main Photo: The Moxy Atlanta Midtown Hotel Lobby by artist Greg Mike

Date: February 2019

Location: The city’s business and arts district, Atlanta, Georgia, USA

Name: AC Hotel Atlanta Midtown and Moxy Atlanta Midtown

No. of Keys: Combined 288 rooms and suites

Seller: TBA

Buyer: Noble Investment Group, headed up by Mitesh Shah and Marriott International opened the dual-brand AC Hotel Atlanta Midtown and Moxy Atlanta Midtown in the city’s business and arts district.

McKibbon Hospitality is the operator for both hotels. 87 hotels managed in 31 cities across the USA, under 20 brands, headed up by Randy Hassen, President.

Noble manager some US$3bn of hotel assets across the US.

This is the first combination of the AC Hotels by Marriott and Moxy Hotels brands under one roof.

These new additions mark the first Moxy Hotel in Georgia and the third AC Hotel in Atlanta (Noble’s second after the AC Hotel Atlanta Buckhead at Phipps Plaza).

Developed on an entire city block, the hotels are a few blocks from Georgia Tech University. The hotel has a pedestrian connector called the Arts Walk, a ground-level path that will connect 13th and 14th Streets. while displaying installations from local artists. The Arts Walk will eventually span from 10th St. to the Woodruff Arts Center.

Facing 14th St., the European-inspired AC Hotel Atlanta Midtown has 133 rooms. Facing 13th St., the Moxy Atlanta Midtown Hotel has 155 rooms and communal areas with industrial features.

Above both hotels is the High Note, a rooftop space with a pool, cabanas and a bar, meeting space, health and fitness facilities and an outdoor entertaining area with firepits.

Price: Undisclosed

THPT Comment: Dual and even three-way branding is becoming common now, but good to see these two Marriott brands joining forces. Would love to look at the operating costs of such ventures.

First Seen: Hotel Management

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