Main Photo: The Ocean Tower Suite refurb – imagined
Date: April 2021
Location: Atlantic City Boardwalk, New Jersey, USA
Name: Caesars Atlantic City and Harrah’s Resort Atlantic City
No. of Keys: TBA
Owner: Caesars Entertainment Inc,
What Are They Going to Do: The master plan includes remodeled room towers, new restaurants and amenities, and a focus on revitalizing the Company’s flagship casino-hotel, Caesars Atlantic City, on the world-famous Atlantic City Boardwalk.
First phase of $170 million in guestroom and suite upgrades at Harrah’s Resort Atlantic City and Caesars Atlantic City will debut Summer 2021.
Caesars Entertainment, Inc. shared exciting details today on its $400 million master plan investment in Atlantic City where it owns and operates three of the region’s preeminent casino destinations – Caesars, Harrah’s Resort and Tropicana Atlantic City. The plans include remodeled room towers; freshly appointed interior design elements; enhancements to the casinos’ gaming floors; new dining concepts with acclaimed restaurant partners; and many more exciting additions within the next three years. These developments will bolster the City’s position as a Las Vegas-style destination market with a focus on revitalizing the world-famous Atlantic City Boardwalk.
“Building on our rich, 40-year legacy in the market, we are excited to introduce the new Caesars Entertainment to Atlantic City through our $400 million investment and development plan,” said Anthony Carano, President and Chief Operating Officer of Caesars Entertainment. “These exciting plans over the next three years will revitalize Caesars’ brand of hospitality, and will continue to position Harrah’s, Tropicana, and Caesars Atlantic City as leading resorts in the market. We remain bullish on Atlantic City, and this commitment will further position us for long-term growth and success.”
“My administration has teamed up with corporate, community and government partners in an effort to reestablish Atlantic City as a premier tourist destination in New Jersey,” said Governor Phil Murphy. “This $400 million investment in the city supports our focus on growing the economy, continuing to support Atlantic City, and creating jobs in our state, and I applaud Caesars Entertainment for leading the recovery effort.”
“Caesars Entertainment is the country’s largest gaming company, and we are thrilled that Atlantic City is home to three of their casinos,” said Atlantic City Mayor Marty Small, Sr. “This year marks a new era for the City, and we appreciate Caesars’ dedication to the market as the largest employer in Atlantic County. Their three-year reinvestment plan doubles down on this commitment, which will undoubtedly reinvigorate Atlantic City.”
At Caesars, the designs will feature a modern Roman aesthetic, drawing inspiration from the local Atlantic City scenery, including the beach, ocean and famed Boardwalk. The guest rooms and suites will feature rich hues of blue and cream accent colors, contrasting white and gray tones, and contemporary furniture, including modern bathrooms with oversized showers, mirrors, and signature amenities.
At Harrah’s Resort, design inspiration was drawn from the casino’s upscale, yet accessible brand of hospitality with rich elements that are fun, lively and vibrant playing off the resort’s sophisticated Marina District locale.
Caesars Entertainment, Inc. started in Reno, Nevada, in 1937, and now under the Caesars, Harrah’s, Horseshoe and Eldorado brand names.
THPT Comment: Great to see confidence that the leisure market will rebound, at least on the East Coast, to reinvest $400m. Good on you.
First Seen: Hospitality Net
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