Edwardian Hotels London Unveils New London Landmark Hotel The Londoner

Date: September 2018

Location: Leicester Square, London, UK

Name: The Londoner – opening 2020 five star

No. of Keys: 350 rooms and 15 suites

Seller: The building was an Odeon cinema…with the Edwardian-owned Pastoria Hotel as part of the site. Edwardian acquired this in 2013.

Buyer: Edwardian Hotels, wholly owned by Jasminder Singh whop operates 11 other (London, with one in Manchester) hotels under the Radisson brand/franchise.

Located on Leicester Square, this ambitious 15 storey hotel will aptly be called The Londoner, a name dedicated to the iconic city that inspired this pioneering purpose-built destination.

Iype Abraham, Commercial Development Director at Edwardian Hotels London, says: “The Londoner exemplifies Edwardian Hotels London’s bold philosophy. Building a complex and ambitious project in an iconic area is a demonstration of our commitment to London and our ability to deliver high-quality, sustainable, integrated hotels designed for the future. We are privileged to play a pivotal role in the regeneration of Leicester Square and contribute to the evolving skyline of London.”

Designed for grand and intimate occasions; Besides the accomodation, there will be five concept restaurants and lounges including a spectacular rooftop bar; a state-of-the-art ballroom for up to 1000 guests, two new Odeon Luxe cinemas and a unique subterranean spa. The Londoner will offer a vibrant urban escape to everyone who walks through its doors.

Rob Steul, Creative Director at Edwardian Hotels London and lead designer of The Londoner, comments: “It has always been the vision of our Chairman to develop a lifestyle hotel destination in a prime central London location and I feel privileged to have had the opportunity to bring this aspirational vision to life; from conceptualising the original design through to overseeing the development and delivery of the hotel. The Londoner celebrates and captures the drama of its vibrant West End neighbourhood and I am confident that its striking contemporary design, sophisticated social spaces and its collection of distinctive restaurants and lounges will set it apart.”

Edwardian Hotels London is aligned with international, best-in-class partners to deliver The Londoner by 2020 including project engineers Arup, project developers McGee, interior design team Yabu Pushelberg and project architects Woods Bagot.


THPT Comment: Having known this company since they acquired their first two hotels – The Vanderbilt on Kensington’s Cromwell Road and The Savoy Court (now The Sussex) back in the mid-seventies (Actually Jasminder had a hotel before – The Edwardian in South Kensington, where the group name was taken from) the team at Edwardian have done phenomenally well, with growing the product and made a big splash on their five star journey with the Mayfair, acquired from InterContinental/GrandMet, in 2003 for around £115m

First Seen: Hospitality and Catering News