Main Photo: The current Berlin Mark Hotel
Date: March 2020
Locations: Berlin, Germany and Vienna, Austria
Name: Hoxton Berlin and Hoxton Vienna – opening 2022 and 2023
No. of Keys: 230 and 196
Seller: Berlin – currently The Berlin Mark Hotel, managed by the GCH Hotel group…with more than 120 hotels in Germany, Belgium and Austria the GCH Hotel Group is one of the leading hotel management companies in Europe. The international company, which has its headquarters in Berlin, Germany, currently holds an AA TREUGAST Investment Ranking.
Vienna – Ennismore will lease a former office building from JP Immobilien to create the 196 room hotel.
Buyer: The Hoxton is expanding further across Europe with two new hotels set to open in Berlin (2022) and Vienna (2023). This comes off the back of a busy period for the hotel brand with five openings across the US (New York, Portland, Chicago and LA) and UK (London) over the past 18 months.
Ennismore has acquired the Berlin Mark Hotel, and will convert it into The Hoxton. Located just a few steps away from Kurfürstendamm, the city’s most famous shopping avenue, the eight- storey hotel will offer over 230 rooms and include a destination restaurant and bar, and signature Apartment meeting facilities. The hotel will undergo renovations and open in 2022.
In Vienna, Ennismore has entered into a lease with JP Immobilien for the operation of The Hoxton set to open in 2023. Located on Rudolf-Sallinger-Platz, on the border of the city’s historic centre and next to the famous Stadtpark, the development will involve the conversion of an office building into a hotel. Once opened, the 196-room hotel will include a destination restaurant and two bars, a rooftop pool & bar as well as an auditorium and Apartment meeting facilities.
These two new properties will expand The Hoxton’s growing portfolio, which includes nine hotels across the US, UK, France and the Netherlands with the tenth hotel set to open in Rome, Italy later this year.
To lead the new phase of accelerated growth, Ennismore has recently appointed Keith Evans as Chief Investment & Development Officer from Starwood Capital where he was SVP, European Hotel Acquisitions. Evans’ appointment comes at a time when The Hoxton brand and Ennismore’s platform is set to scale globally through organic acquisitions and third-party hotel management agreements and leases.
THPT Comment: Great progress for this trendy brand from Ennismore, whilst still making steady growth on the more up-market brand that owns Gleaneagles.
First Seen: Hospitality Net
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