Former Malmaison CEO Spearheads ‘Aggressive’ £480m UK Expansion Plan for Village Hotels

Main Photo:  A typical Village Hotel

Date: January 2019

Location: UK

Name: Village Hotels

Owner: Village Hotel Club has revealed its aggressive expansion plans, laying out an ambition to open five hotels over the next two years and a further 15 sites by 2026.

The hotel chain, which currently has 29 hotels across the UK, undertook research that indicated there are over 100 potential Village Hotel locations across the UK.

By 2020, five new Village Hotel Clubs are to launch in Southampton, Basingstoke, Cambridge, Milton Keynes and Slough.

Executive chairman Gary Davis unveiled the plans as the brand opened its 30th hotel this month, in Filton, Bristol.

The Village Hotel Club is a high-tech hotel concept with a focus on being a ‘modern-day hub’ for the community. Each hotel is home to bedrooms, gyms, a hot-desking business called VWorks and the Village Hotel Pub and Grill.

Previously, Davis served as the chief executive officer of Malmaison Hotel du Vin Holdings Limited; chief executive officer of De Vere Village Hotels at De Vere Group plc. and as a senior executive at Hard Rock and Planet Hollywood bringing the popular brands to the UK.

Davis said: “The openings in Bristol this year, and Portsmouth last year, mark a turning point in Village Hotel Club’s expansion plans, and Bristol is our most high-tech hotel to date. We are continuing to innovate and develop the product with the modern visitor and resident in mind, and I look forward to working with the entire Village team to ensure that we continue to deliver success.”

In September, the hotel and health club chain announced a nationwide campaign, The Village Green, which will see the business roll out a range of charity and community initiatives across its 30 hotels, including in Bristol.

THPT Comment: Village are a very solid brand fulfilling that need between budget and top-end, good for both the corporate market during the week and leisure at the weekends…smart!

First Seen: Boutique Hotelier

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