Four Seasons Shanghai Pudong to Become a Regent Branded Hotel

Main Photo: The Fours Seasons Shanghai Pudong, to become The Regent.

Date: April 2020

Location: Shanghai, China

Name: The Regent Shanghai Pudong

No. of Keys: 187, including 15 suites

Owner: IHG has signed to add its first Regent hotel, after taking over the brand in 2018. A management agreement with Shanghai 21st Century Hotel Co will see the group re-brand the Four Seasons Shanghai Pudong.

SOCAM, the property developer and construction materials company belonging to Hong Kong’s Shui On Group, sold off the Four Seasons Hotel and associated luxury apartments in Shanghai’s Pudong district for RMB632.5 million ($102 million) in cash, plus assumption of onshore and offshore loans that value the property at RMB2.3 billion ($371 million), in 2015.

The hotel is located in the 21st Century Tower along Century Boulevard, and was opened by SOCAM in 2012, after the developer acquired the 26th to 49th floors of the building in 2010.

From 16 May 2020, the hotel will be officially branded as Regent Shanghai Pudong and ready to welcome guests with a truly unique and luxury experience, which the legendary brand is famous for. All existing reservations will be automatically forwarded and honoured by Regent Shanghai Pudong. Guests will be able to experience the understated luxury and intuitive service brought by Regent seamlessly. Under the deal, IHG will also take over the management of its luxury apartments, which sit above the hotel in the same tower.

Expanding its luxury footprint, IHG acquired a majority stake in Regent Hotels & Resorts in March 2018 and brought the brand into the top end of its portfolio. Since then IHG has worked to combine its expertise in luxury with Regent’s deep heritage and revered legacy, relaunching the brand by evolving it to appeal to the modern luxury traveller.

Set amidst the magnificent skyline of the Lujiazui financial district, Regent Shanghai Pudong will be the first Regent hotel opened globally after the acquisition. Meanwhile, renovation is already underway to re-brand the iconic InterContinental Hong Kong into a Regent hotel in 2021, bringing the hotel back to its roots as it first opened its doors as a Regent in 1980.

In addition, the brand is also expecting new openings in Phu Quoc, Vietnam later this year, Bali, Indonesia in 2021, Kuala Lumpur, Malaysia as well as Chengdu, China in 2023.

Justin Channe, Managing Director, Regent Hotels & Resorts, IHG remarked: “Welcoming Regent Shanghai Pudong to the Regent family represents a significant milestone for the brand not only in Greater China but also in the world. Since acquisition we have been committed to making the brand a real leader within luxury hospitality and taking it to the world’s best destinations. We are excited to team up with Shanghai 21st Century Hotel Co., Ltd., our long-term strategic partner, to bring Regent to Shanghai in such a prime location. We look forward to working closely with the owner to proudly bring Regent hallmarks to life in the hotel.”

THPT Comment: Pleased to see IHG moving forward with the Regent brand they acquired the majority of back in 2018.

First Seen: IHG Press release

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