Germany’s Deutsche Hospitality Gets Fourth Brand in Austria – Jaz in the City

Main Photo: The spa on the Maxx by Steigenberger (opened last week) hotel’s seventh floor opens out onto a roof terrace with views over Vienna

Date: February 2019

Location: Vienna’s fifth district, Margaretengurtel, Austria

Name: The Maxx by Steigenberger…and to come – Jaz in the City Vienna – opening summer 2020

No. of Keys: 195, including 21 suites

Seller: The hotel’s building dates back to 2013, when it originally opened under the Falkensteiner Hotels & Residences brand until Falkensteiner decided to divest itself of the property as part of plans to focus more closely on leisure, and pursue new expansion projects in Italy.

Buyer/Owner: The new hotel is operated by Deutsche Hospitality. The Feuring Group were involved with the project. “We are very pleased that we have been able to implement a further successful project in the form of the new Maxx by Steigenberger Vienna as part of our long-standing collaboration with Steigenberger,” said Matthias Lowin, managing director of Feuring Hotelconsulting.

“We are excited about what the future holds for both companies and are sure that we will continue to work together in a spirit of partnership. Vienna is an extremely interesting location for us, and we believe that there is considerable potential here.”

The Maxx by Steigenberger Vienna, Steigenberger Hotel Herrenhof and the IntercityHotel Wien will be joined by Jaz in the City Vienna in early summer 2020.

“Establishing one of the first Maxx Hotels in Vienna was something that was very close to our hearts from the very outset,” said Deutsche Hospitality’s CEO Thomas Willms in a statement. “Vienna is one of Europe’s top locations when it comes to quality of life, internationality and tourism.”

The hotel has a restaurant and bar, a conference area, a spa and gym.

The building is the work of the British architect David Chipperfield. Fixtures and fittings are by the South Tyrol-based architect and designer Matteo Thun, who also is responsible for the entire interior.

Deutsche Hospitality will operate the hotel under an international management agreement.

Maxx by Steigenberger was launched under the umbrella of the Deutsche Hospitality brand family in the early summer of 2018. In January, Deutsche Hospitality also acquired the economy brand Zleep.

The very first Maxx by Steigenberger opened in Bad Honnef in Germany this past November. The brand is meant to be flexible regarding architecture, which the company hopes will give it “plenty of scope for growth” with developers.

THPT Comment: Deutsche are really motoring with this new opening, announcement for their fourth brand and the 51% acquisition of Zleep.

First Seen: Hotel Management

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