Hard Rock Partners With Hakeem Investments to Develop REVERB by Hard Rock in Tampa, Florida

Main Photo: The roof-top bar at the first REVERB in Atlanta

Date: March 2021

Location: Tampa, Florida, USA

Name: REVERB by Hard Rock Tampa East – opening TBA

No. Keys: TBA

Seller: TBA

Buyer: Hard Rock Hotels announced plans for development of a new addition to the REVERB by Hard Rock portfolio in Tampa, FL. The business casual hotel concept is designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals, and travellers alike. REVERB by Hard Rock Tampa East will embody the brand’s modern, urban design package, will feature traveller-friendly integrated technology, smart rooms, shared spaces designed for collaboration, and offer programming highlighting local music, food and entertainment.

REVERB Tampa East is currently in the design process, with greater detail on property specifics to be released at a later date. In addition to any features unique to the Tampa location, the property will feature top-notch offerings that will be showcased throughout every REVERB hotel nationwide. Local city guides, along with public spaces to inspire collaboration, allow our guest the perfect opportunity to curate their own experience. Upgraded hotel amenities and room features with traveller-friendly integrated technology increase sustainability to maximize efficiency.

“We are incredibly excited about our partnership with Hakeem Investments, allowing REVERB to expand to a prime location adjacent to our world famous Seminole Hard Rock Hotel & Casino Tampa,” said Todd Hricko, Senior Vice President of Hotel Development at Hard Rock International. “REVERB Tampa East is a perfect new location for the REVERB by Hard Rock brand, with several announcements in other major U.S. cities set to be made within the year.”

“Partnering with Hard Rock to create REVERB Tampa East has been one of our most exciting projects yet, and we are truly excited to bring this new hotel concept to the Tampa Bay area,” said Asif Hakeem, CEO of Hakeem Investments. “We are looking forward to our ongoing partnership with Hard Rock, along with the official opening of such a unique and modern property.”

In partnership with industry leaders across the hospitality, technology and sustainability space, REVERB properties aim to highlight Hard Rock’s traditional music-centric theme as seen in every hotel but with its own unique spin, celebrating modern music lovers while encouraging them to connect and create in a new city. Through enhanced common spaces designed to encourage teamwork, to smart rooms that allow travellers a customizable stay, REVERB features all amenities necessary for guests to feel alive and energized by the unforgettable, unlike-anything-else experience that REVERB provides.

THPT Comment: Welcome to this new brand by Hard Rock….can’t wait to see the design details. Open already in Atlanta, with Sonoma County, Kalamazoo, Miami as well as Tampa in the pipeline.

First Seen: Hotel Executive

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