Henrietta House Hotel in Bath Sold to Axcel Hospitality

Main Photo: The Henrietta House in Bath

Date: October 2020

Location: Bath City-Centre, Somerset, England, UK

Name: Henrietta House Bath

No. of Keys: 65

Seller: Private family

Buyer: The four-star Georgian townhouse hotel has been sold to Axcel Hospitality, who look to grow their footprint in ‘key markets’ in the UK. The listed, four-storey house, which was built in the 1780s, comprises 21 bedrooms, a lounge bar and two dining rooms.

Oushan Deeljore, director of Axcel says: “We are delighted with this new acquisition and it is a good addition to our portfolio. Axcel are constantly looking at positioning themselves in key markets in the UK and the Henrietta House in Bath delivers just that.”

James Greenslade in the hotels team at Savills comments: “Henrietta House provided an excellent opportunity to acquire a popular Bath hotel in a brilliant central location, and we are pleased to have secured a successful sale for our client. The city’s fundamentals as both a tourist hotspot and student city means there is a strong demand for rooms and with a tight development pipeline, this shows no sign of abating.”

Henrietta House hotel a Member of Radisson Individuals, situated in Bath city centre, has undergone extensive refurbishment to a boutique 4-star hotel in the Historic town of Bath. The hotel features two separate buildings with a distinct atmosphere. Newly refurbished rooms with air conditioning characterise the boutique wing at No.27 Henrietta Street, and there is a trendy bar on the ground floor with a restaurant.

No.27 was formerly known as the Redcar Hotel which were three Georgian town houses first converted into a hotel in 1949 and was once owned by the famous entertainers Tom Jones and Engelbert Humperdinck.

At No.33 Henrietta Street, the traditional wing features larger rooms with the option of twin beds, a selection of rooms with bathtubs, and an accessible room. All of our rooms have a classic style and give a homely feeling for a comfortable stay.

This is a great addition to our collection of hotels and shows Axcel’s determination in investing in hotels in Key locations across the UK. Axcel’s portfolio includes the 172-bed AC Marriott Manchester City Centre, 150-bed voco by IHG Edinburgh Haymarket, 100-bed Holiday Inn York City Centre, 120-bed Hampton by Hilton London Croydon, 110-bed Mercure Edinburgh Haymarket, with further developments in London Gatwick, York and Inverness (all due to open in 2021).

This hotel marks the launch by Radisson Hotel Group of their new conversion brand aimed at encouraging independent hotels and local, regional chains to join the group’s platform.

Radisson Individuals brand has launched with “a number of hotels” in the UK and Asia, “with additional properties in advanced discussions in Italy, Germany, Russia and beyond”.

The next UK hotel will be the River House Hotel in Inverness when it opens in 2021.

“Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters, SGS health and safety compliance, Online Index evaluated through their GRI, compliance with Fire and Life Safety and ability to connect to the Group’s main operating systems. Hotel members of Radisson Individuals will receive training on the Group’s “Yes I Can!” Service philosophy and will have above 80 per cent GRI score which will ensure high guest service quality standards and Every Moment Matters.”

Federico J. González, CEO of Radisson Hotel Group, said: “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent. We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests.

THPT Comment: Fab activity for Axcel who are really making a mark for themselves, since their start in just 2012, with this acquisition.

First Seen: Axcel Hospitality Press Release

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