Hilton Announces Strategic Alliance with Playa Hotels & Resorts

Date: September 2018

Location: Caribbean & Latin America

Name: Hilton La Romana (formerly known as the Dreams La Romana) and the Hilton Playa del Carmen (formerly The Royal Playa del Carmen) – end 2018.

Currently Dreams La Romana

No. of Keys: 1,269

Owner: Playa Hotels & Resorts.

Hilton’s alliance with Playa includes the renovations of two all-inclusive resort properties that will be owned and managed by Playa.

In addition, Hilton and Playa have plans to open eight more all-inclusive resorts together by 2025.

“At Hilton, we are dedicated to offering our guests the type of world-class hospitality that matters most to them, in the destinations they want to visit,” said Christopher J. Nassetta, president and chief executive officer, Hilton.

“Today we are pleased to begin our ambitious expansion journey with Playa Hotels & Resorts. Together we are responding to our shared guests, who are seeking attractive resort offerings. And as our all-inclusive portfolio grows, so too does our commitment to world class hospitality in the Caribbean and Latin America.”

Hilton currently operates a portfolio of nearly 140 hotels and resorts in the Caribbean and Latin America, including nearly 60 properties in Mexico. Approximately 90 properties are in the region’s development pipeline, which includes the first Tapestry Collection by Hilton hotel in Peru, as well as the first Waldorf Astoria Hotels & Resorts property in Mexico.

“Our strategic alliance with Hilton is a win-win for both companies. This alliance will empower us to reach more guests, on more occasions, and in more geographies, than ever before. We view this as just a first step toward what is possible as part of this strategic alliance, and Playa is thrilled to continue to grow alongside Hilton and our other world class partners,” said Bruce Wardinski, Playa’s Chairman and CEO, Playa Hotels & Resorts.

Hilton isn’t alone in their ambitions for growing in the all-inclusive accommodations area. NH Hotels Group announced a partnership with Apple Leisure Partners, as well as launch a new brand called Amigo Hotels & Resorts.

THPT Comment: Global hotel brands are getting closer to entering this sector of hospitality long dominated by Spanish hotel chains that include groups such as Melia, Iberostar and Riu.

First Seen: Hospitality-on.com