Hilton Signs With Atlantica Hotels to Develop and Manage DoubleTree by Hilton in Porto Alegre, Brazil

Main Photo: The DoubleTree by Hilton, Porto Alegre

Date: February 2019

Location: Padre Cacique Avenue, Porto Alegre, Rio Grande do Sul state, Brazil

Name: The DoubleTree by Hilton Pontal Porto Alegre – opening 2021

No. of Keys: 141

Owner/Developer: Atlantica Hotels, founded in 1998, is the largest privately held hospitality company in Latin America and ranked in the top 100 largest hotel companies globally.

They currently run 120 hotels throughout Brazil, with 20,000 rooms and represent 19 brands in 50 Brazilian cities.

Primarily focused on the mid-scale transient business traveller, Atlantica Hotels is also the largest operator of luxury class hotels and operates a large portfolio of economic brands in Brazil.

Hilton and Atlantica Hotels today announced the signing of a management license agreement whereby Atlantica plans to develop and manage DoubleTree by Hilton hotels in Brazil.

As part of this agreement, the companies also announced the first planned DoubleTree by Hilton hotel in Porto Alegre, Brazil.

“Through our partnership with Atlantica Hotels, we successfully launched the Hilton Garden Inn brand in Brazil and we look forward to further expanding our in-market portfolio with the debut of DoubleTree by Hilton,” said Ted Middleton, senior vice president, development, Latin America, Hilton.

“With the largest economy in South America, Brazil remains a focus in our company’s regional growth as it offers great potential for our local investors and continues rising as a top destination for our loyal guests.”

DoubleTree by Hilton joins Atlantica’s portfolio of hotels, including Hilton Garden Inn.

Hilton and Atlantica have opened four Hilton Garden Inn hotels in Brazil, including the recently-debuted, 153-room Hilton Garden Inn Itajaí, located near Brava Beach, Hilton Garden Inn Goiania, Hilton Garden Inn Belo Horizonte and Hilton Garden Inn Santo André.

The companies plan to open two additional Hilton Garden Inn hotels in Fortaleza and São Paulo.

“Building upon the success of our recent openings, we are working with Hilton to introduce another leading brand in Brazil with DoubleTree by Hilton,” said Eduardo Giestas, CEO, Atlantica Hotels. “We are excited to continue growing our portfolio in this thriving market alongside a well-respected hospitality company such as Hilton.”

The hotel will form part of a large complex developed by Melnick Even, which includes a shopping mall and office tower. The hotel will feature 1,000 square meters of meetings and events space.

“From opening our first DoubleTree by Hilton hotel 50 years ago, to opening the first DoubleTree by Hilton property in Brazil in 2021, our commitment to innovation and sharing our hospitality with guests around the world stands true,” said Shawn McAteer, senior vice president and global head, DoubleTree by Hilton.

“With DoubleTree by Hilton Pontal Porto Alegre, Brazil and its travellers will experience the brand’s warm welcome and philosophy that little details make a big difference.”

Hilton currently has a portfolio of more than 140 hotels and resorts open to welcome travellers in the Caribbean and Latin America, including seven hotels in Brazil. The company is actively pursuing additional growth opportunities and currently has a robust pipeline of more than 90 hotels throughout the region.

THPT Comment: Hilton seriously motoring in Brazil and LatAm.

First Seen: Hotel Online

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