Main Photo: The Hampton brand in China
Date: December 2020
Names: Hampton by Hilton and other brands
No. of Keys: This will add around 150,000 ! Currently Hilton has 20,000 open, with 50,000 already in the pipeline….in China alone.
Manager/Brand Owner: Hilton and Jin Jiang International announced the extension of the Hampton by Hilton management license agreement, extending the contract until 2034 to create a network of more than 600 Hampton by Hilton hotels in China.
In a virtual ceremony, Chris Nassetta, President and CEO, Alan Watts, President, Asia Pacific, Qian Jin, Area President, Greater China & Mongolia, Alexandra Jaritz SVP, Brand Management, Lynette Lim, SVP & Assistant General Counsel, and Matt Fry, SVP, Development, joined the signing ceremony from McLean, Singapore and Shanghai.
Jin Jiang International was represented by Yu Minliang, Chairman of Jin Jiang International, Zhang Xiaoqiang, Vice President of Jin Jiang International, Chairman & CEO of Jin Jiang Hotels China Region, Zhou Wei, Vice President of Jin Jiang International, Head of Jin Jiang Global Innovation Centre from Shanghai. Wang Wei, Executive Vice President of Jin Jiang Hotels China Region, President of Shenzhen Headquarter, and CEO of Hampton by Hilton China, joined from Shenzhen.
The exclusive license agreement between Hilton and Plateno, now part of Jin Jiang Hotel China Region, was first signed in 2014 to tap into the potential of China’s mid-scale hotel market. Building on the original 10-year partnership that has cemented Hampton by Hilton as a leading focused-service brand in China, this extension marks a strengthened cooperation between Hilton and Jin Jiang International, the largest hotel group in China, as they launch a new phase of joint development in an ambitious plan to operate over 600 Hampton by Hilton hotels in China.
With the growing demand in this hotel segment fuelled by the expansion of the middle-class and overall upgraded consumption capacity of Chinese consumers, the 155th Hampton by Hilton hotel in China opened in Beijing on Dec. 7th. The license extension is expected to help Hampton by Hilton maintain its edge in the highly competitive mid-scale hotel sector in Hilton’s top priority market, China.
“I’m thrilled to strengthen our partnership with Jin Jiang International and the entire Hampton by Hilton team in China,” said Chris Nassetta, President & CEO, Hilton. “China is an incredibly important market for Hilton, and the Hampton by Hilton brand has had huge success with the team sharing our signature hospitality with travellers at hundreds of hotels throughout the country. We look forward to building on this foundation and growing the brand together in China for years to come.”
Yu Minliang, Chairman of Jin Jiang International commented, “Jin Jiang and Hilton are good partners of mutual trust and have had long-term friendly and in-depth cooperative relations in China and around the world. To renew the Hampton by Hilton brand MLA is of special significance, which fully reflects the firm confidence of both parties in the future recovery and revitalization of the global hotel industry. The joint efforts of the two teams are highly appreciated. I believe that the cooperation will definitely bear new fruits and become a new model of cooperation for the global industry.”
“Hampton and Jin Jiang International set the benchmark for transnational hotel group cooperation in the China market. With an unprecedented strategy for the past six years, it has achieved a level of success beyond our expectations, thanks to the unwavering support from both sides,” said Alan Watts, President, Asia Pacific, Hilton. “Following the landmark progress in this strategic partnership, we are delighted to deepen our relationship with Jin Jiang and further elevate and expand Hampton by Hilton in this key market.”
Qian Jin, President for Greater China & Mongolia, Hilton remarked, “After nearly 10 years of rapid development, the mid-end hotel market is welcoming a new golden era. Hilton is honoured to take on the challenge to meet new demands by putting forward higher requirements on brand quality and cost value. Over the years, Hampton by Hilton has exemplified Hilton’s localisation strategy in China as the brand has won trust and recognition from both customers and stakeholders. We are confident in Hampton by Hilton’s prospects and believe this extension will facilitate our 2025 development goals in China in terms of brand growth, customer loyalty and reputation.”
Mr. Zhang Xiaoqiang, Vice President of Jin Jiang International, Chairman and CEO of Jin Jiang Hotels China Region said, “We are very pleased to continue the long-term cooperation with Hilton. The successful development of Hampton by Hilton in China is a perfect interpretation of a win-win cooperation between two of the world’s top hotel groups, demonstrating Hilton’s leading brand influence in the global market and Jin Jiang International’s strong operation strength and market development advantages. The in-depth cooperation between the two sides is bound to bring new vitality and opportunities for Hampton by Hilton’s rapid development in China and help it continue to lead the upper-midscale hotel market. ”
Ms. Wang Wei, Executive Vice President of Jin Jiang Hotels China Region, President of Shenzhen Headquarters, and CEO of Hampton by Hilton China, said: “After six years of development, Hampton by Hilton has established a distinctive brand image in China market and is deeply loved by owners and guests. With the close cooperation and strong support of the two hotel groups, the Hampton by Hilton China team will continue to focus on creating high-quality products and services and deepening the brand influence in China.”
To date in China, there are 155 open Hampton hotels with over 350 in the development pipeline.
THPT Comment: Wow the serious big guns of both Hilton and Jin Jiang out for this important develop message of 600 Hampton hotels in China.
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