How One Event Management Company Kept Communication Going During Lockdown

Main Photo: The great bit of fun from Absolute Corporate Events

Date: May 2020

Location: UK

Who: Absolute Corporate Events, with help from Barcelo, Accor, NH, Kempinski, Corinthia, Four Seasons, Iconic, Belmond, IHG; other events agencies and representation companies; Amplified, DMC UK, AbleMaxx, Mundus, Conference Care, Banks Sadler, Top Banana, MMM, Kerzner, Global DMC Partners, Mags Worldwide, Pearl, STAR Your World, Avenue Sales, top London conference venue The Barbican, events associations HBAA and SITE Global, and TV’s Lucy Piper!

What does an event management company do, when none of their clients are asking them to organise events for them?

Absolute Corporate Events and their industry friends have remade Peter Kay’s famous (Is This The Way To) Amarillo video to raise money for the UK’s NHS.

The all-star video features appearances from agencies, hotel groups, venues and more from across the industry. The video is a homage to the Peter Kay clip, initially created for Comic Relief by back in 2005, featuring a host of famous people miming along to the Tony Christie hit

A link on the video encourages viewers to donate to the Clap For Our Carers campaign and Chris Parnham has committed to contribute £1 for each new follower to the ACE Instagram page.

Chris Parnham, owner of Absolute Corporate Events said, “I was overwhelmed with the response we had from our industry friends. With the biggest international hotel groups, best known associations and event agencies involved we have perhaps the biggest charity pop video our industry has ever seen, and I truly hope we will make people smile and encourage them to give generously to our amazing frontline heroes.

“All videos were made independently at the homes of those involved and then edited in the ACE video studio. Everyone of course gave their time, creativity and in some cases, multiple takes without charge and as a gesture to raise money for our front-line heroes, as well as spreading some love and laughter during this challenging and often very sad period.”

THPT Comment: A serious bit of fun, supported by some great industry partners, encompassing hotel companies, competitors, business partners and trade associations. Well done!

First Seen: Absolute Corporate Events’ website

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