Hyatt Expands Unbound Collection across Europe
Date: March 2018
Location: Cannes, Paris in France, Istanbul Turkey, London UK and Budapest, Hungary
Name: Hotel Martinez in Cannes, due to reopen May 2018 with 409 rooms, Nish Palas Istanbul, opening summer 2018 with 45 rooms, Great Scotland Yard, to open 4th Qtr 2018 with 153 rooms, Hotel du Louvre also 4th Qtr 2018 with 117 rooms and Parisi Udvar hotel Budapest 1st Qtr 2019 with 110 rooms…all to be part of Hyatt’s Unbound Collection.
These hotels will follow the recent opening of Unbound Collections’ new properties in North America—Nashville, Holston House Nashville, Osoyoos, British Columbia Spirit Ridge.
In this region, Philadelphia’s Bellevue Hotel and New Orleans’ Eliza Jane are slated to join the brand in March 2018.
The Unbound Collection by Hyatt brand portfolio, which was established in 2016, currently includes The Driskill in Austin, Texas, Royal Palms Resort & Spa in Phoenix, The Confidante Miami Beach in Miami Beach, Fla. and Carmelo Resort & Spa in Uruguay.
THPT Comment: They Say…The Unbound Collection by Hyatt will include a portfolio of new and existing upper-upscale and luxury properties that will maintain a distinct character while providing guests and owners Hyatt’s award-winning customer loyalty program, robust operational and marketing resources and trusted, quality brand.
“The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go.
The collection of properties will allow us to reach the modern traveller who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty program that comes with our brand,” said Mark Hoplamazian, President and CEO of Hyatt Hotels Corporation.
“What really excites us about The Unbound Collection by Hyatt is that this portfolio provides rich social currency through story-worthy, shareable experiences that guests will take with them long after their stay.”
We at THPT think the message, from all the brands with their new hip and happening brands, needs to be simpler and in less corporate speak!
First Seen: Hotel Management