Main Photo: The Hesperia Barcelona Tower will become the Hyatt Regency Barcelona Fira.
Date: March 2019
Location: Madrid & Barcelona
Name: The Hyatt Regency Hesperia Madrid and The Hyatt Regency Barcelona Fira – to be re-branded Q4 2019
No. of Keys: Madrid: 170; Barcelona: 280
Seller: The properties are currently known as the Hesperia Madrid Hotel and Hesperia Barcelona Tower,
This will bring the total number of Hyatt branded hotels in Spain to five, joining Park Hyatt Mallorca, Hyatt Centric Gran Via Madrid and the recently announced Hotel Sofia Barcelona. Both hotels will undergo significant renovations and will be available on Hyatt’s booking system as Hyatt-affiliated hotels beginning June.
“These agreements mark a significant moment for Hyatt, demonstrating the confidence among owners and developers in the strength of our brands across Europe,” Felicity Black-Roberts, VP of development – Europe, Hyatt, said in a statement. “Hyatt has been focused in growing its presence in Spain, and we look forward to working with Hesperia to bring our fourth brand to the country, providing guests with stress-free environments for both their business and leisure trips.”
“This agreement is in line with Hesperia’s efforts, aimed at guaranteeing the best value to each of our portfolio hotels,” said Jordi Ferrer, CEO/Hesperia. “We are proud to bring the Hyatt Regency brand to Spain and we are looking forward to working with Hyatt and hopefully extending our collaboration in the future.”
Investment: €12m to renovate and refurb
THPT Comment: Interesting to see Hesperia take two of their hotels in another global brand – and if one does this Hyatt Regency would be the right brand to do it with.
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