Ibis Budget UK Hotel Network Grows by 30%

Main Photo: The Ibis Budget Lancaster, formerly a Travelodge

Date: May 2021

Location: UK….new hotels opened in Burton Upon Trent, Cumbernauld, Bromsgrove, Dundee, Bromley, Peterhead, Portishead Harbour, Lancaster and Stansted Airport.

Name: Ibis Budget…some being previously Travelodge

No. of Keys: Ten new hotels have/will open in the first half of 2021 adding over 900 bedrooms, in the UK.

Buyers: Accor today celebrates domestic network growth of a third for its UK Ibis budget hotel network this week following the successful opening of nine hotels with AGO Hotels, an alternative platform for hotel owners and operators.

The new hotels, which open across the UK in the two weeks following the 17th May reopening, represented a third of the overall UK portfolio. The new hotels opened in Burton Upon Trent, Cumbernauld, Bromsgrove, Dundee, Bromley, Peterhead, Portishead Harbour, Lancaster and Stansted Airport.

Combined with the opening of the Ibis budget London Heathrow T5, which opened in partnership with Sidra Capital and RBH initially welcoming workers and essential travel and business in January, the budget brand has grown nearly 40% domestically this year and increased room numbers by nearly 25% to well over 4,700 keys.

Aiden McAuley, SVP Operations at Accor Northern Europe, said: “We are thrilled to open the doors of nine new Ibis budget hotels, marking a significant growth of our UK portfolio. Adding over 900 bedrooms to the ibis budget brand during lockdown is testament to the resilience and positivity of Accor and its partners. The partnership with AGO and our other UK partners demonstrates our continued confidence in the UK hospitality market. As guests start to return to hotels for the first time since the easing of lockdown, the industry can start looking ahead to the future and we remain positive about the outlook for the sector.”

AGO Hotels’ distinctive business model will help ensure the long-term success of the new sites, with a 25-year lease that has been designed to withstand challenging market conditions during the current Covid-19 pandemic.

Vivian Watts, co-founder of AGO Hotels, said: “We are delighted to be able to begin opening the doors to our new hotels, which we are launching in partnership with Accor.

“This has been a significant week for the whole industry, and it has been great to finally welcome our first guests. The teams at all our new hotels have worked extremely hard to ensure everything is in place for guests to have a safe and comfortable stay, whether they are travelling for work, visiting family and friends, or enjoying a staycation.

“The past few months have been particularly challenging for the sector, but we are proud that despite this, our portfolio has grown rapidly, highlighting continued confidence within the market. Now, as the industry reopens, we are looking forward to welcoming more hotels to join our hybrid lease platform, which guarantees rents and includes owners in the hotel’s profits.”

The Ibis brand family remains the number one economy brand in Europe, claims Accor and continues to grow from strength to strength. Ibis budget is an affordable, modern budget brand giving guests everything they need for a convenient and comfortable stay.

All hotels will operate elevated hygiene and prevention measures to ensure the safety and wellbeing of all guests and staff in line with Accor’s ALLSAFE label certification.

THPT Comment: Travelodge, Ibis, HI Express and Premier Inn continue to battle it out for supremacy in the budget hotel stakes, here in the UK, Travelodge did score an own-goal earlier in the year, but appears to have returned to the race.

First Seen: Accor press release

The Hotel Property Team (THPT) is a small group of highly experienced business professionals. Between us, we provide a range of skills and experience which is directly relevant to those involved in the hotel property market.

For more information – Visit www.thpt.co.uk or email info@thpt.co.uk.