Iconic New Six-Star Hotel to be Built at Seppeltsfield, Barossa Valley

Main Photo: The new luxury hotel Oscar Seppeltsfield, Barossa – imagined

Date: April 2020

Location: Barossa, South Australia

Name: Oscar Seppeltsfield – opening 2022

No. of Keys: 70

Seller: TBA

Buyer: A new AUD$50 million six-star luxury hotel and day spa at Seppeltsfield is proposed to become an iconic landmark for the Barossa and tourism in Australia from 2022.

Oscar Seppeltsfield will be located in the Barossa region of South Australia, with the new accommodation offering set to attract new markets to the region and drive growth in domestic and international visitor economy, while creating an additional 363 construction jobs and 350 ongoing jobs for the region once operational.

The 12-storey plan will have 70 rooms, including suites and penthouses with a private balcony for every room, a Skybar on the top level with 360-degree views of the Barossa. The ground floor will have a wellness day spa including a private entry to a relaxation space and infinity pool. The hotel will also offer a world-class restaurant, private dining room and boardroom.

The project is being funded and driven by a dynamic group of South Australian business leaders.

“The Barossa is famous for its wine, food, and spectacular sights, but what it needs is an iconic luxury hotel to cater to local and international guests that visit the region,” said Project spokesman Toby Yap.

“We are thrilled to be bringing this landmark project to one of the greatest wine regions in the world. “With over 897,000-day trips to the Barossa in 2019, Oscar Seppeltsfield will be a place where people can stay longer, immerse, indulge and relax.”

A tender process will be soon undertaken to choose the luxury hotel operator led by Hotellerie.

“Oscar will complete the grand vision of our tourism master plan for Seppeltsfield to become the most desirable epicurean destination for tourists worldwide,” said Seppeltsfield owner and Executive Chairman Warren Randall.

“We wanted to create a national icon for South Australia – a Sydney Opera House for the Barossa. “The hotel will be positioned gently in the middle of the Great Terraced Vineyard, surrounded by century old bush vines, an amazingly tranquil location and a short walking distance to the world-class Seppeltsfield tourism village.

“In 2019, Seppeltsfield was judged as one of the top 50 vineyards in the world. “The addition of this luxury hotel will elevate Seppeltsfield to one of the top five vineyards in the world, in turn lifting Australia’s international wine reputation.”

Terry Boxall, Head Architect of Intro Architecture, designed the hotel taking inspiration from the history of Seppeltsfield winery and the wine barrels in the Centennial Cellar. The hotel has been named in honour of the innovative visionary Oscar Benno Seppelt who revolutionised the Australian wine industry.

In November 2019, the Randall Wine Group acquired four more vineyards in McLaren Vale totalling 142 hectares to become the region’s largest vigneron. The company now owns about 3500 hectares of premium red wine vineyards across the leading wine state. This year alone, RWG has announced 760ha of new vineyard purchases in Barossa, Langhorne Creek, McLaren Vale and Currency Creek.

RWG’s aggressive vineyard buy-up is targeted at boosting supply to the booming Chinese market. Its flagship winery Seppelstfield also opened a wine chateau in China in 2017 in a joint venture with Minquan Jiuding Wine Company Ltd. It is the first Chinese chateau to have a part ownership stake by an Australian winemaker.

The state of South Australia produces about half of Australia’s wine and 80 per cent of its premium wine. It includes the renowned regions of Barossa, Adelaide Hills, Coonawarra, Clare Valley, Langhorne Creek and McLaren Vale.

THPT Comment: Wow…we don’t often let the expression “six-star hotel” through, but it sounds like this might be a deserving case!

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