Date: November 2018
Location: Gurgaon and around India
Name: Holiday Inn Express
No. of Keys: around 2,000
InterContinental Hotels Group today inaugurated the Holiday Inn Express Gurgaon Sector 50, the first Holiday Inn Express hotel in Gurgaon, near New Delhi, India.
As a part of IHG’s partnership with SAMHI for a portfolio of 14 Holiday Inn Express hotels, CEO, EMEAA, Kenneth Macpherson and MD, IMEA Pascal Gauvin were present at the ceremony.
The launch also marked the unveiling of a new Holiday Inn Express brand campaign in India, centered around ‘More Than Ready’ , a platform which aims to empower 25-35 years’ travellers, who as road warriors look for added advantages to accomplish their travel goals.
The brand campaign was kicked-off by a performance by Kanan Gill, India’s well known stand-up comedy artist.
Commenting on the announcement, Vivek Bhalla, Regional Vice President, SWA, IHG said: “We are delighted to launch the first Holiday Inn Express hotel as a part of our partnership with SAMHI, an eminent player in the hospitality industry in India.
Our growth in India is fuelled by the Holiday Inn brand family, and this partnership underscores our commitment to grow our mid-scale offering in the country. Holiday Inn Express is our fastest growing brand globally, and we see further opportunity in the South West Asia market to expand our footprint.
He added: Gurugram (Gurgaon) is one of the fastest growing business hubs in India, and with excellent location, intelligent design, and a great service culture, we are confident that Holiday Inn Express Gurgaon Sector 50 will see great success and offer an uncompromising and modern guest experience to travellers visiting the city.”
Ashish Jakhanwala, MD & CEO, SAMHI added: “We are very excited to inaugurate Holiday Inn Express Gurgaon Sector 50, the first of the 14 hotels Holiday Inn Express portfolio, under the SAMHI & IHG partnership.
The conversion and the re-branding exercise of our existing portfolio to the Holiday Inn Express brand is one of the largest in the hospitality industry. We strongly believe that a combination of strong locations, a vibrant product and the power of the brand Holiday Inn Express, will lead the way for the mid-scale hotel space in India.”
IHG and SAMHI entered a partnership in 2017 to re-brand 14 hotels (approximately 2000 rooms, operating and under construction) to Holiday Inn Express hotels. Creating a pan India presence, the hotels will be located across key cities in India such as Bengaluru, Mumbai, Ahmedabad, Hyderabad, Chennai, and Kolkata.
The hotels under the portfolio are being renovated and upgraded with the latest design directives, to ensure the portfolio is fully representative of the Holiday Inn Express brand globally.
THPT Comment: Further evidence that India is ripe for an explosion of budget-style hotels over the next few years.
First Seen: Hotel Online
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