IHG Brings Holiday Inn Express & Suites to Europe via Cycas

Main Photo: The new Holiday Inn Express & Suites – imagined

Date: February 2020

Location: Deventer, The Netherlands

Name: Holiday Inn Express & Suites – opening 2021

No. of Keys: 83 rooms plus 16 suites

Seller: TBA

Buyer: Cycas Hospitality has signed a lease agreement with Van der Linde Architecten and Development company to manage IHG’s first new Holiday Inn Express & Suites concept in Europe.

The property is expected to open near Deventer in The Netherlands in early 2021 and will comprise 83 standard rooms plus 16 suites

Each suite will include a kitchenette, living space and separate sleeping area to cater for longer-staying travellers.

Matt Luscombe, CEO, Cycas Hospitality, said: “The brand’s mix of suites and standard rooms have proved a welcome combination in other continents, and Cycas is therefore delighted to be working with IHG to bring its new Holiday Inn Express & Suites concept to Europe.

“While at IHG I always admired the Holiday Inn Express brand’s smart formula for success and led the team behind its next-generation guest experience. With the brand’s continued focus on providing customers with everything they need, and nothing they don’t, we’re confident the suites concept will prove a welcome addition for both business and leisure guests in Deventer before expanding further.”

Sylvan van der Linde, owner of Van der Linde Architecten, said: ”Deventer’s central location and excellent transport connections has made it an increasingly attractive option for regional as well as international businesses over the last few years.

“The Holiday Inn Express & Suites brand will ensure we are best placed to make the most of this dynamic business environment and tap into the growing trend for more flexible accommodation, and we look forward to capitalising on Cycas Hospitality’s proven experience in the extended-stay and Dutch markets.”

The new-build hotel will become Cycas’s fourth Benelux property, and first in the region with IHG.

THPT Comment: Whatever happened to “amenity creep” – one starts a budget brand to keep room rate down…my old grandfather said “don’t keep adding unwanted amenities which forces room rate up”. I guess kitchenettes and suites to attract longer-stay business, doesn’t quite count as  amenity creep…or does it?

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