Japanese Group Hotel Okura to Add a Property in Toyama

Main Photo: The JAL City Toyama, imagined

Date: June 2019

Location: Toyama, Japan

Name: Hotel JAL City Toyama – opening 2022

No. of Keys: 250

Seller: The site was a hotel called Toyama Station Hotel, of which not much is known

Buyer: Nishimatsu Construction will develop the 10 storey property, opposite Toyama’s main rail station. Okura’s hotel management subsidiary currently operates 70 hotels, of which 45 are in Japan.

Nishimatsu Construction Co., Ltd. was founded in 1874 and has been at the forefront of technological developments throughout its long history. Leveraging its many strengths, the company has contributed on a broad front to the construction of comprehensive and secure social infrastructure.

Okura Nikko Hotel Management Co., Ltd., a subsidiary of Hotel Okura Co., Ltd., announced today that it will open the Hotel JAL City Toyama in 2022. The new property will be centrally located in front of Toyama station, which is served by the Hokuriku Shinkansen with direct connections to Nagano and Tokyo.

Okura was formerly known as JAL Hotels and was originally part of the airline, floated off in 2010.

Hotel Okura Co., Ltd., founded in 1958, opened its flagship Hotel Okura Tokyo in 1962. The subsidiary Okura Nikko Hotel Management Co., Ltd. operates 70 properties (45 in Japan and 25 overseas) encompassing some 22,158 guest rooms (as of June 1, 2019) under three brands: Okura Hotels & Resorts, Nikko Hotels International and Hotel JAL City.

Situated in a region that includes abundant supplies of clean water suitable for industrial use, Toyama is home to companies manufacturing precision industrial products, microfabrics and high-performance robots. It additionally benefits from an abundant and inexpensive supply of power as well as the presence of a number of research facilities that are the result of collaboration between government, industry and academia. Over the years it has developed into one of the leading industrial cities on the Sea of Japan coast.

There are additionally several tourist attractions in the vicinity including the picturesque Toyama Bay. The Hokuriku Shinkansen, which was extended to the city of Kanazawa in 2015, has significantly improved access to Toyama from both the Kansai and Kanto areas. The city is accordingly enjoying an increase in the number of business and leisure travelers.

Marcel P. van Aelst, CEO, Okura Nikko Hotel Management Co., Ltd., commented, “We are pleased to be expanding the network of Okura Nikko Hotels across Japan with the opening of the new Hotel JAL City in Toyama, and are looking forward to welcoming domestic and overseas visitors to the new property.”

The company will contract with Nishimatsu Construction Co., Ltd. and its wholly owned subsidiary Nishimatsu Hotel Management Co., Ltd. for asset and project management services for the new property towards the end of June. Nishimatsu Construction decided to provide these services in the light of the perceived potential of Toyama city. The company sees a long-term future for the hotel, and plans to utilise its know-how from the planning and design stages. They will consign day-today operation of the property to Okura Nikko Hotel Management in view of its wide network of properties in Japan and overseas.

Hotel JAL City Toyama will offer accommodation as well as all-day dining facilities, a bar and a library. The average guest room area will be 25 sq meters, with twin-bed rooms ranging from 26 to 31 sq meters in size and double-bed rooms of 21 sq meters. Based on Hotel JAL City’s brand concept “Smart Simplicity”, the new hotel will place a range of digital devices at guests’ disposal, allowing them to enjoy a smart, simple and meaningful stay.

Price: Undisclosed

THPT Comment: Onwards and upwards for Okura, under their different brands

First Seen: Yahoo Finance

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