London and Paris Woo American Millennials with First Ever Joint Marketing Campaign

Date: October 2018

Location: London & Paris


For the first time ever, London and Paris are joining forces to show how easy it is to discover both as one amazing destination using the Eurostar which takes travellers between the city centres in just two hours 15 minutes.

The multimedia marketing campaign, launched this week will be targeted at American first-time millennial visitors and will run for five months.

From 177 Michelin restaurants to 641 parks and gardens, 506 theatres to 325 museums, and 3500+ hotels, the unique partnership will showcase the abundance of attractions and hidden gems across the both cities, and will urge travellers to visit now, not later as they will take a whole lifetime to explore.

The mayor of London’s promotional agency, London & Partners, has worked closely with lead partners Paris Tourist Office and Eurostar, to ensure travel between the cities is easy and affordable for visitors.

Other partners supporting the campaign include United Airlines, Marriott and Mastercard.

A new website has been launched which includes information about both cities, a competition and itineraries spanning different themes including, adventure, culture, hidden gems, icons, food and drink.

The USA is both London and Paris’ top overseas market with considerable growth over the past couple of years.

London welcomed 2.62 million US visitors in 2017, 12.7 per cent up on the previous year and Paris enjoyed a 19 per cent increase in US hotel arrivals, exceeding the two million arrivals mark for the first time since 2000.

THPT Comment: Great idea – two city bodies that normally compete, worked out that they can join forces for mutual benefit…Glad to see Marriott and hopefully other hotel companies will participate.

See more at the new combined website

First Seen: Breaking Travel News