Marriott Disruptive Hotel Brand Moxy Opens in Tbilisi, Georgia

Date: June 2018

Location: Saarbruecken Square, nearby to Gallery Tbilisi Shopping Mall, MOMA Tbilisi, and the city’s business district, Georgia

Name: Moxy Tbilisi – opened June 2018

No. of Keys: 130

Owner: This will be the third Marriott International property owned by GMT Group in Tbilisi in addition to the Courtyard Tbilisi and Tbilisi Marriott Hotel.

GMT Group is a leading private sector investor in Georgia, with over US$80 million in capital invested across 4 portfolio companies in several industries.

GMT was founded in 1996 to capitalise on emerging investment opportunities in Georgia and on increasing investor interest in the region.

GMT has undertaken the following projects in Georgia, besides hotels: construction of office premises in downtown Tbilisi, acquisition and expansion of the largest producer of dairy products and juices in Georgia.

Several other projects are at a pre-development stage, such as construction of a shopping mall and food outlets plus offices and extended stay luxury apartments, in downtown Tbilisi (estimated investment of $40 million) and development of a real estate on top of the famous Mtatsminda hill overlooking Tbilisi into a theme park with a landmark historical building as part of the project (estimated investment of $10 million).

We are excited to bring Moxy’s playful spirit to Georgia,” said John Licence, VP Premium and Select brands at Marriott International Europe. “Tbilisi has proven to be one of the hottest travel destinations thanks to its vibrant social scene and fast emerging fashion industry, making it the perfect fit for Moxy and its fun-hunter guests.”

With Moxy next-gen traveller guests seeking experiential elements from their travel, Moxy Tbilisi will offer Moxy’s signature cocktail at check-in, spontaneous games in the lively communal spaces, and an energetic crew to bring out the fun in this spirited destination, giving guests something to rave about to their friends.

“Moxy flips the conventional hotel experience on its head, offering guests everything that they want and nothing that they don’t,” said Vicki Poulos, Senior Global Brand Director, Moxy Hotels. “We’re thrilled to be debuting the brand in Georgia.

Moxy Tbilisi’s Living Room is the centre of activity, giving guests fun ways to work and play hard. Sealed concrete floors, walls lined with intriguing art and fun references to local culture are complemented by ambient lighting and accents of colour.

The Living Room also features abundant power and USB outlets, and furiously fast and free Wi-Fi for ultimate connectivity. A high-energy yet cosy space for gatherings, special events or cocktails, the lounge plays host to eclectic upbeat music.

The hotel’s contemporary bedrooms, ranging from Standard to Family size, are outfitted with sound-reducing walls, 42″ LCD flat screen televisions, complimentary Wi-Fi, abundant USB ports, comfortable bedding and leather armchairs.

Every bedroom makes a statement with a fun floor-to-ceiling art piece. The design is functional, flexible and uncluttered with simple, thoughtful touches including glass shelving and an open storage concept featuring a peg wall for ultimate flexibility when unpacking, in lieu of a traditional closet. Stylish bathrooms feature complimentary Muk toiletries, bright pink hair dryers, power showers and large mirrors alongside a spacious vanity area.

Moxy’s 24/7 B&F (Beverage & Food), smart and fun self-service concept gives guests access to what they want, whenever they want it.

The Moxy dining area offers lots of options for food and drink including fresh juices and a coffee bar. Guests can enjoy fresh Panini sandwiches and a range of healthy alternatives from salad to antipasti.

An evening Crockpot entrée will be served along with a variety of cocktails, craft beers and specialty wines.

THPT Comment: Moxy Hotels recently announced plans to expand into more than 40 new destinations in both fast-growing and established markets in Europe in the next three years.

To achieve this goal, Moxy has a signed pipeline of more than 50 hotels expected to open over the same time-period in countries such as Germany and the UK, as well as making its entry into key European destinations including France and Portugal.

Moxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan.

First Seen: Moxy/Marriott website