Marriott has Signed its First W Branded Hotel in Brazil.

Date: October 2018

Location: Sao Paulo, Brazil

Name: W Sao Paulo – opening 2021

No. of Keys: 179

Owner: The hotel tower will be delivered by local partners HBR Realty, Helbor and Toledo Ferrari.

W is heading to Brazil, which will be the brand’s first hotel in Brazil. The hotel is slated to join this year’s lineup of W openings in the region including W Panama (February 2018) and W Costa Rica (late 2018).

Marriott currently operates 15 hotels across Brazil.

Everyone wants to be a part of the action and W is no exception,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “São Paulo specifically is a city of opposites – nature vs technology, old vs new. The city, like W, embraces its idiosyncrasies and welcomes the world to its doorstep.

As our first property in the country, W São Paulo will be to be unlike any other hotel in Brazil, combining bold W design and the brand’s dynamic lifestyle with a Brazilian twist that adopts São Paulo’s unique allure.”

Designed by Nini Andrade Silva and the W brand’s renowned design team, W São Paulo will feature 179 luxe guestrooms, including two WOW Suites and one Extreme WOW Suite (the brand’s take on the Presidential Suite), as well as two feature restaurants including rooftop dining with sweeping views of the city and a signature Living Room (lobby) bar and 1,500 square meters of meeting space.

Situated in the popular Vila Olímpia business district in São Paulo, the property will be two blocks away from JK Iguatemi, one of the city’s leading upscale shopping areas with numerous luxe shops and happening dining venues.

W São Paulo will be surrounded by a mix of high-end residential towers and a broad range of nightlife and entertainment. The hotel will be approximately five kilometers from the Congonhas Airport and 25 kilometers from Guarulhos International Airport.

“HBR Realty, in association with Helbor and Toledo Ferrari, is very proud to collaborate with Marriott International in bringing Brazil’s first W hotel to the vibrant metropolis of São Paulo,” said Andre Agostinho, Director, HBR Realty S.A.

“This global brand represents uniqueness, modern luxury and the highest standards in hospitality. The bold exteriors of W São Paulo, planned to be designed and constructed as a work of art, will offer exclusive accommodation paired with a buzzing scene at one of the most coveted addresses of São Paulo.”

“Marriott International is excited to bring W to São Paulo and with it, elevate the hospitality offering in the region,” said Laurent de Kousemaeker, Chief Development Officer, Caribbean & Latin America Region, Marriott International, Inc. “The expansion of Marriott International with this luxury hotel demonstrates our commitment to this important country, where we now operate 15 hotels.”

The opening of W São Paulo will mark the seventh W hotel in the Caribbean and Latin America region alongside W Santiago, W Mexico City, W Costa Rica, W Panama, W Colombia and W Punta de Mita.

THPT Comment: The 2nd global brand hotel for Sao Paulo to be announced this week…and the design for The W looks fab.

First Seen: Marriott website