Marriott International And Simon Shopping Centres Expand Relationship

Main Photo: The AC Atlanta Buckhead at Phipps Plaza, in a Simon shopping centre

Date: March 2019

Location: North America

Name: Five new hotels in Simon shopping centres, from South Florida to Long Island.

No. of Keys: TBA

Partners: Marriott International and Simon announced their plans to open at least five new hotels at Simon shopping centres over the next several years.

Simon’s premier shopping, dining, entertainment and mixed-use destinations are increasingly becoming ideal hotel destinations – offering consumers amenities steps from their room and re powerful combination that optimises real estate values.

Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company.

Their properties across stretch across North America, Europe and Asia.

“With consumers increasingly gravitating toward walk-able, mixed-use communities, opening new hotels alongside Simon’s thriving retail destinations is an important part of Marriott International’s growth strategy in North America,” said Eric Jacobs Chief Development Officer, Marriott International.

“Simon’s centers provide leisure and business travellers alike access to shopping, restaurants, entertainment and an array of unique experiences outside their door, providing the perfect complement for our entire portfolio of brands.”

Simon began adding hospitality to elevate customer experience at its centres and further enhance the value of its centres years ago.

In all, there are more than 15 Marriott-branded hotels located at Simon properties including The Westin at The Domain in Austin, TX, which opened in 2010 and the AC Hotel Atlanta Buckhead at Phipps Plaza, which opened in Atlanta in 2016. Just last year, Marriott TownePlace Suites debuted at Coconut Point in Estero, FL. Many more properties have been developed in close proximity to Simon’s properties.

The following five Marriott International brand hotels are expected to open at Simon centres over the next several years:

AC Hotel by Marriott Fort Lauderdale Sawgrass Mills/Sunrise
AC Hotel by Marriott Miami Dadeland
Courtyard Marriott Wolfchase Galleria/Memphis
Residence Inn Long Island Jericho
Fairfield Inn & Suites Dallas Garland, Texas

“There is a great synergy when you combine Marriott’s innovative hotels and Simon’s exciting shopping, dining, entertainment and mixed-use properties,” said Patrick Peterman, Vice President of Development and Asset Intensification at Simon. “The uses are very complementary. We’ve recognised this for a long time.”

“In addition to business travellers who like being able to walk to restaurants, stores and entertainment, these hotels also appeal to locals, who may book a hotel for a special shopping trip – such as a wedding dress hunt,” said Jamie Krueger, Director of Sales and Marketing, AC Hotel Atlanta Buckhead at Phipps Plaza. “Our hotel leverages its prime location by creating fashion-infused experiences such as designer trunk shows and pop-up events with luxury car, watch makers and men’s footwear brands in our AC Lounge.”

THPT Comment: Makes complete sense…making hotels the mainstay of shopping malls. There is still a “threshold barrier” in many countries, where non-hotel folk are unsure as to whether they are “allowed” to enter a hotel if they are not staying there.

First Seen: Hospitality Net

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