Marriott Signs W for Buenos Aires, Argentina

Main Photo: The new W Hotel Buenos Aries – imagined

Date: July 2019

Location: Puerto Madero, Buenos Aries, Argentina

Name: W Buenos Aries – opening 2024

No. of Keys: 150 plus Residences

Buyer: Marriott International has signed an agreement with GNV Group to bring its W Hotels Worldwide brand to Argentina to Buenos Aires, the capital of Argentina, for the first time.

GNV, chaired by Alejandro Ginevra with his family, more than 50 years ago they are known for  the development, management and marketing of real estate projects.

At the beginning of the 1980s, the company introduced the Shopping Centre concept in Argentina, participating in the development of more than 14 shopping centres throughout the country.

When it opens in 2024, the 150-room W Buenos Aires hotel (and its planned residences) will be part of a $100 million, 34-story mixed-use tower in the Puerto Madero neighbourhood.

“We are thrilled to be working with GNV Group to bring the inimitable W experience to the highly desirable Madero Harbour development, as Puerto Madero is one of Buenos Aires’ most sought-after neighbourhoods,” said Laurent de Kousemaeker, CDO, Marriott International, Caribbean & Latin America, in a statement. “Puerto Madero is poised to become one of Latin America’s coveted luxury destinations, as residential, office, and retail entities thrive within its chic, bohemian vibe, surrounded by high-energy nightlife, lush green spaces, and perfect walkability.”

The property will be designed by architect Carlos Ott and the local studio BMA.

W Buenos Aires will join the brand’s robust portfolio of W hotels in Central and South America, including W Bogota, W Costa Rica, W Mexico City, W Panama, W Punta de Mita and W Santiago.

THPT Comment: Once again this Marriott’s W Hotel will be a lynch-pin of the mixed-use development, in this case the Madero Harbour, Dock 1 project.

First Seen: Hotel Management

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