Date: November 2018
What: Minor Hotels, Bangkok, has taken a 10% stake in the Global Hotel Alliance, (GHA) with an investment worth US$3.2 million.
Minor Hotels have been members of the GHA since 2007, first entering with the Anantara brand.
As the GHA will enter its 15th year in 2019, it is currently investing in new CRM and shared technology to build on the Discovery loyalty program, which it said has 13 million members and will produce US$1.7 billion in room revenue in 2018.
GHA also said it wants to double those numbers in the next few years. Dillip Rajakarier, Minor Hotels CEO, will now join the GHA Board of Directors.
THPT Comment: We hope Minor will bring some of their dynamisim to GHA. Great concept but has done little in it’s 15 years. For example Omni hotels is a member – little or no mention of GHA on their website. And price and availability (for example for Corinthia London) is different from their own website as opposed to GHA!
First Seen: Hotels Magazine