Date: March 2018
Name: Motel One, HQ in Munich, Germany
Budget design hotel brand Motel One’s 2017 figures demonstrate the continued success the company is experiencing in the European hospitality market.
Motel One’s combination of affordable prices, prime city centre locations, quality service, unique design and staff satisfaction are behind their continuing success in Europe, and growing portfolio in the UK.
Key highlights for 2017:
7 new hotels opened with 2,804 rooms – a second hotel in Switzerland, Manchester and Amsterdam, two more hotels in Berlin making a total of ten, and further additions in Munich and Freiburg.
The brand now has 7 hotels in the UK
Revenue rose by 12% to €401m – of this 71% of revenue was generated through German hotels, but the brand‘s international share rose to 29% (up from 27% in 2016). 70% were business guests and 30% leisure guests.
Occupancy levels climbed to 77.3%
Hotel portfolio totals 62 hotels with 17,387 rooms
4 million rooms sold with 5.7 million guests
THPT Comment: With rising revenues, a highly motivated workforce and further expansion plans throughout Europe including Spain (opened in February 2018) and France in 2018, Motel One remains the one to watch in the industry.
Motel One is not showing any signs of slowing down its European expansion. 9 new hotels are set to open in the 2018 financial year, with 2,800 extra rooms.
New openings in Barcelona and Paris will mark the brand’s debuts in Spain and France, and further openings in Glasgow, Munich, Lubeck, Leipzig, Bonn, Frankfurt and Cologne will also join the brand’s portfolio. Motel One‘s upcoming development pipeline includes 30 hotels with 9,498 rooms.