Moxy Opens its Doors in Japan…Twice

Date: November 2017

Location:

Tokyo, Japan… The hotel is located in the urban Kinshicho district, close to some of the city’s tourist attractions such as the Tokyo Skytree, Tokyo Dome and the historic Asakusa Sensoji Temple. Kinshicho station is a five-minute walk.

Osaka, Japan…The hotel is located within easy distance of Osaka Castle, the food and nightlife of the Shinsaibashi quarter and the shopping of the Namba district and is close to Honmachi Station, one of Osaka’s main train stations.

Name: Moxy Tokyo Kinshicho and Moxy Osaka Honmachi

No. of Keys: Tokyo: 205; Osaka: 155

Owner: The Moxy Tokyo Kinshicho is owned by Tokyo-based Pacifica Capital K.K. Pacifica’s 100% subsidiary, American Hotel Management K.K. will operate the hotel under a management contract with Marriott.

Founded in 1995, Pacifica Capital K.K. is one of Japan’s leading foreign capital real estate developers. It has a strong track record in development of hotels, shopping centres and mixed-use properties as well as utility-scale solar plants.

In Osaka, Moxy Osaka Honmachi is owned by EGW (EastGate) Asset Management Inc.

Before founding EastGate in 2011, Shozo Sekine spent fives years at the helm of a specialist asset management company. Before this Mr Sekine worked at Morgan Stanley and its Australian affiliated asset management company. Here, he was involved in Japanese/Australian asset sourcing for the Morgan Stanley Fund and establishing real estate fund projects. In addition, he previously worked for MID managing a total of US$1 Billion worth of projects (mainly offices and retail), conducted US$400 Million worth of development projects, and was involved in asset sales transactions in Japan, England and Australia valued at approximately US$1 Billion.

Marriott say: “Moxy is specifically designed for this new generation of travellers – we call them Fun Hunters – who are looking for a hotel environment that allows them to have an experience on their terms,” says Shigeki Nakagawa, Captain, (THPT: GM?) Moxy Osaka Honmachi. “They want a hotel that is wired to their specific needs, a place to stay that is affordable, fun, and awesome”.

Moxy is a fun, vibrant and stylish hotel designed to give guests everything they want and nothing they don’t, at an affordable price. No boring front desks here: guests can access their bedrooms via keyless entry with the Marriott Mobile App or check in with a crew member at the bar, where they will be greeted with a complimentary ‘Got Moxy’ cocktail upon arrival.

Say hello to fellow travellers in Moxy’s living rooms designed as highly-social communal areas, complete with foosball tables and board games. The Moxy Digital Guestbook is the source for everything that’s going on, who’s around in town, as well as a social media wall for guests to post their own #AttheMoxy Instas. At the Moxy, lifts double as selfie-friendly photo booths with locally inspired props for inspiration.

Moxy’s NOW + WOW communal spaces will come alive with thoughtfully crafted happenings designed by the hotels’ crew to cater to travellers and locals who like to hang-out with their friends and meet new ones, without having to empty their pockets. At Moxy Osaka Honmachi and Moxy Tokyo Kinshicho, these events will take the form of jam sessions, tarot card readings, classic film screenings, beer pong competitions, scavenger hunts, trivia nights, high-intensity workouts and more.

Bedrooms are minimalist yet multi-functional, with folding workspace desks and chairs, flat screen TVs, USB ports, motion sensor lighting, walk-in rain showers and furiously fast and free WiFi. The hotels’ 24/7 self-service grab-and-go concept, called Moxy Pickups, has cereals, fresh fruit, yogurt and noodles at breakfast, and soups, wraps and salads for lunch and dinner. Fresh coffee is available in the lobby, along with soft drinks, bottled juices,
sodas, wine and beer.

The bar serves up Moxy’s signature cocktails and naans with savoury or sweet fillings: bacon, teriyaki chicken, pepperoni and jack, eggplant, cream cheese, nutella, strawberries and marshmallows. And, in Moxy hotels in Asia, guests can ‘pimp their noodles’ with a selection of instant noodles and condiment stations to customise their own flavours.

“We threw out the rule book for conventional hotel models to create Moxy’s Moxy Tokyo Kinshicho and Moxy Osaka Honmachi,” says Mike Fulkerson, vice president, Brand & Marketing, Marriott International. “These two new brand additions will continue to show the world what “moxie” really means and encourage our guests to play on.”

THPT Comment: Marriott say: “Spirited, confident and cheeky – Marriott International today announced the openings of two fresh new additions to its playful Moxy Hotels brand.

True to its name, the Moxy brand is designed for a new generation of socially extroverted, curious and energetic global “Fun Hunters”. THPT says: Brand Mission or twaddle?

First Seen: Marriott website