Date: March 2018
Location: Germany, UK, Scandinavia, The Netherlands, France, Portugal, Poland, Georgia, Switzerland, Ireland & Greece.
Name: Moxy, a Marriott brand.
Moxy is advancing its strong presence with plans to expand into more than 40 new destinations in both fast-growing and established markets in Europe in the next three years.
With more than 50 signed hotels in the brand’s pipeline expected to open in Europe between now and year-end 2020, the bold brand is sustaining sharp growth in countries such as Germany and the UK, as well as making its entry into key European destinations including France, Portugal and The Netherlands.
Germany already boasts nine Moxy hotels and is set to more than double its portfolio with another sixteen properties due to open by the end of 2019 in key cities such as Frankfurt, Munich, Hamburg and Düsseldorf.
U.K. Following the recent openings of both Moxy London Excel and Moxy London Stratford, the UK expects to see the launch of a further five Moxy hotels by the end of 2018 alone.
The brand expects to have all four corners of the country covered, with properties in vibrant destinations that fit the brand’s irreverent spirit, such as Edinburgh, Glasgow, York, and Southampton.
Scandinavia The recent opening of Moxy Oslo marks the brand’s entry into Scandinavia and paves the way for future development in what is a dynamic and growing market for European travel.
Further properties in the pipeline include Denmark (Copenhagen) and Norway (Stavanger).
Market entries: In addition to continued growth in existing markets, the Moxy brand will also make its debut in numerous new markets over the next three years, including The Netherlands (Amsterdam, The Hague), France (Paris, Lille, Biot), Portugal (Lisbon), Poland (Warsaw, Poznan, Katowice and Szczecin), Georgia (Tbilisi), Switzerland(Bern and Lausanne) Ireland (Dublin), and Greece (Patra).
THPT Comment: Wow that is some serious growth for this relatively new brand, which took a while to get going initially, introduced in Europe in 2013 and launched in the US in January 2015.
We reported a while back, that they have two due to open in Japan
First Seen: eHotelier