New-Build Development – 147 Bedrooms and 75 Serviced Apartments in Birmingham

Location: Central Hall, Birmingham, West Midlands, UK

Name: Open to Buyer

No. of Keys: 222 in total, Between Bedrooms and Serviced Apartments

The Property: Originally planned by Dream Hotels and Ciel as a new-build development in October 2017, to open in 2020, sadly the project went into receivership recently and Savills have been appointed to rescue the plan and offer for sale by way of a site sale and subject to existing retail tenancies, an exceptional hotel led, mixed – use consented redevelopment opportunity in Birmingham city centre.

This is a rare opportunity to acquire arguably one of the City’s most iconic Victorian buildings and redevelop it into a premium hotel and aparthotel with expansion potential for a three storey extension.

Full planning permission for over 150,404 sq ft (13,973 sq m) of accommodation, as a dual hotel & serviced apartment operation, with extensive food and beverage facilities including a centrepiece ‘Gastro Hall’, a roof terrace sky bar, a nightclub / multi-purpose space and retention of the ground floor retail units, yielding £100k annual rent.

It was built in 1904 by famous local architects Ewan Harper and James A. Harper, the landmark Grade II* listed building occupies a prominent location in Birmingham city centre.

Main Photo: Central Hall, as is

Tenure: Freehold

Brand/Management: Flag and Management free

Guide Price: Between £35m and £40m for land and construct costs

Date Posted: July 2019

Agent: Savills

THPT Comment: Great location in Birmingham, Central Hall will make a prize hotel location for a major hotel group not currently represented in Birmingham.

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This is a new feature on the THPT site…. Hotel owners can be naturally reticent in publicising their hotel is for sale…for confidentiality reasons, for staff and current client reasons, so the hotels featured in this section will either be “generic” or “name specific”

The Hotel Property Team (THPT) is a small group of highly experienced business professionals. Between us, we provide a range of skills and experience which is directly relevant to those involved in the hotel property market.

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