New Travelodge Plus Format Launched
Date: June 2018
Location: Six locations including Travelodge London City, opening on July 18 and the is group’s largest ever new-build property, London Waterloo, Edinburgh Central, York Micklegate, Gatwick Airport and Brighton Seafront.
Name: Travelodge
No. of Rooms: 1332 in total, or which 1190 are Travelodge Plus rooms
The revamped format features enhanced “budget chic rooms” with king-size Travelodge Dreamer beds, blackout curtains, USB ports, bespoke pixel wall art showcasing popular UK locations, and a new ‘Tranquility Zen’ colour scheme with tones of “warm taupe, serenity beige and light white”.
The properties also feature the group’s Super Room category which was launched last year, as well as a new bar café design with counter seating offering built in USB and laptop power, “more intimate booths and dining benches for groups”, and a new “statement bar”.
Commenting on the launch Peter Gowers, Travelodge CEO said: “Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type.
The launch of Travelodge Plus helps us offer that little bit more choice for those who want it, while staying true to our mission to be the favourite hotel for value.”
“The hotel market is following the same path as airlines and retail. Budget hotels launched as niche offers but now dominate the market, with a wider customer base than ever.
“After investing more than £100m to upgrade our hotels across the UK, bringing in our ‘premium economy’ Super Rooms and now launching Travelodge Plus, we are now well placed to match the needs of today’s travellers.”
THPT Comment: So it appears in these six hotels the hotels will still be branded Travelodge, with five of the hotels having all their rooms as Travelodge Plus…Just London City will have 395 rooms in total, of which 253 are Travelodge Plus rooms. Yesterday’s special becomes today’s norm…even in the budget sector, especially the super comfortable bed, blackout curtains, USB and laptop re-charge power etc.
First Seen: Business Traveller