Onyx Hospitality Launches New Brand, Saffron

Main Photo: The Onyx Bangkok

Date: August 2020

Location: Bangkok…and elsewhere in Asia

Name: Saffron Collection – Five Residences Hanoi… Pipeline properties in Penang and Aranyaprathet, Thailand will follow in 2021 and 2022.

No. Keys: TBA

Owner: Onyx Hospitality has launched a new brand, Saffron. The boutique and resort collection will launch with the re-branding of the group’s Oriental Residence Bangkok.

In October, Onyx will launch its new build Five Residences Hanoi under the brand. Onyx Hospitality Group introduces a series of story-driven individual hotels with Saffron Collection, taking travellers on a journey across Vietnam, Malaysia, Thailand and more, as a portfolio of individual boutique hotels and resorts each narrating their own timeless tale, to complement the ongoing regional expansion of Amari, OZO and Shama.

Onyx Hospitality Group’s Oriental Residence Bangkok will be reintroduced as a Saffron Collection property, with The Five Residences Hanoi scheduled to open in October 2020 as a new-build addition to this collection. This will be followed by the mid-2021 opening of The George in Penang, and the early 2022 opening of Indochina Hotel in Aranyaprathet, Thailand.

Each Saffron Collection property will serve as a timeless showcase of the continuous legacy of the landmarks, people or legends that made a lasting impact on the destination and neighbourhood. Travellers will be captivated by the distinctive soul and character of each hotel. They will be connected with the past and present with compelling tales presented through specially-commissioned postcards, journals, exploration maps, mixology concoctions and bedtime stories.

At the heart of every Saffron Collection lobby, a customised cocktail cabinet will take pride of place. Offering a select list of mixology concoctions from the locality complemented with one signature cocktail representing each Saffron Collection property, travellers can interact with tales from their journeys and find inspiration for their next storied destination. As the Saffron Collection portfolio expands in the years to come, travellers can expect a growing list of signature cocktails designed for each property.

The acclaimed Oriental Residence Bangkok, to be reintroduced as a Saffron Collection property, is a modern-day interpretation of the historic “Oriental Hotel” along the Chao Phraya River.
“Saffron Collection is driven by our quest to create a distinctive portfolio of boutique hotels and resorts that appeal to guests who want to be immersed in the stories and legends of the places they visit,” said Douglas Martell, President and CEO, Onyx Hospitality Group. “Each Saffron Collection property aims to create memorable experiences through locally-relevant design and sensitive integration into the past and present of a destination. For owners and investors, Saffron Collection is also our way of preserving the compelling moments in a family, a corporation or a building and area’s history, and reinterpreting them towards memorable experiences for our present and future travellers.”

Anticipated openings in 2021 and beyond include The George, Penang. Surrounded by the landmarks and cultural attractions in the heart of the island’s UNESCO world heritage listed old quarter, The George, Penang invites travellers to discover the history of the charming port settlement named after King George III. Located on Jalan Pinang on a storied site that was once a Chinese dispensary and then a sundry shop catering to the military, The George, Penang’s 93 rooms and suites, destination restaurant and rooftop pool will pay tribute to the area’s continuing legacy. This new-build hotel is scheduled to open in mid-2021.

A historic institution and the very first hotel in the Eastern Thai town of Aranyaprathet, IndoChina Hotel’s striking collection of two-storey European colonial buildings were established on estate acquired by the founding family’s matriarch, a philanthropist who donated much of her wealth to various charitable causes. The 120-room hotel will reopen in 2022 following an extensive restoration, and serve as a living showcase of the matriarch’s favourite textiles, jasmine flowers and Thai green curry recipes.

THPT Comment: Interesting new brand development from this exciting boutique brand.

First Seen: Onyx press release

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