Plans for a £50m Flagship Riverside Regeneration Project Submitted in Rochdale, Lancashire

Main Photo: The proposed new mixed-use development in Rochdale

Date: January 2021

Location: Rochdale Riverside, Lancashire, England, UK

Name: The operator will be Hilton-branded but we don’t know under which brand

No. of Keys: 147, as well as apartments and office space

Seller: TBA

Developer: The first glimpse of a new hotel and apartment development, set to transform Rochdale town centre, have been unveiled. Plans for the £50m scheme as part of the flagship Riverside regeneration project have been submitted.

Full plans have been submitted for the next phase of the flagship Riverside regeneration project, which has already brought a new shopping centre, cinema and mini golf complex to the heart of the town.

The detailed application includes proposals for two nine-storey blocks, featuring 240 one and two-bedroom apartments. The new homes would offer ‘city centre’ style living at ‘affordable rents’.

The seven-story hotel would boast 147-rooms, while permission for 4,000 sq m of office space would only be built out if an occupier is secured.

Both developments would sit next to the current Riverside shopping and leisure development, which opened in April 2020.

The scheme is part of a joint venture between Genr8 Developments and Kajima, in collaboration with Rochdale Development Agency and the Rochdale council.

Mike Smith of Genr8 Development said the application was a ‘significant step forward’ which would support the council’s ambitions for town centre housing while providing a ‘step change’ with the delivery of the new hotel.

He said: “The success of projects such as Rochdale Riverside has created a brilliant foundation for the next phase of regeneration and it’s great to see the retail and leisure element of the scheme now 87pc full with a fantastic mix of occupiers.

There would be 240 new apartments as part of the plans. “We are committed to delivering more of the vision we set-out to create a development that’s future-focused and community driven.”

Rochdale council Leader, Allen Brett, has also welcomed the continuing progress of the borough’s £400m town centre renewal plan.

He said: “Creating high quality new homes and redeveloping eyesore brownfield sites is a key focus for us as we continue with our ongoing regeneration programme, which has seen hundreds of millions invested across our borough over the last ten years.

“The incredible financial challenges the pandemic has presented us has made this continued economic growth even more important and, with investment continuing to pour in, we’re very much pressing ahead with our plans to make the borough an even better place to live and work.”

Preparation work has already begun at the site, with construction expected to get underway next year.

THPT Comment: Great plan for the development of this small town in North-West England…We believe they have appointed Hilton to brand the hotel, but not sure under which of their brands.

First Seen: Manchester Evening News

The Hotel Property Team (THPT) is a small group of highly experienced business professionals. Between us, we provide a range of skills and experience which is directly relevant to those involved in the hotel property market.

For more information – Visit or email