Radisson Go Mad in Europe

Main Photo: The current Radisson (Blu) in Milan

Date: October 2019

Location: Spain, Portugal & Italy

Name: Radisson, Radisson Red and Radisson Collection

No. of Keys:  8 hotels – 1,536 keys

Manager/Owner: Radisson Hospitality AB, is making strong progress with its expansion plan in Southern Europe, with new signings in Spain, Portugal and Italy. The group is adding three new properties to Madrid, Bilbao and Seville.

This is in addition to two Radisson RED hotels arriving in the Portuguese cities of Lisbon and Porto – adding more than 560 rooms to the group’s portfolio. Italy also remains a key target market, with Radisson Hotel Group bringing three new properties and 550 rooms to Milan and Rome.

Elie Younes, Executive Vice President & Chief Development Officer for Radisson Hotel Group, said: “We continue accelerating our expansion plan in Southern Europe. With nine strategic recent signings in Rome, Milan, Porto and Lisbon, we now add three new Spanish hotels in Madrid, Seville and Bilbao.

Leveraging Radisson Blu as the largest upper-upscale brand in Europe, we now introduce to our owners and guests further opportunities in premium lifestyle with two Radisson Collection hotels in Seville and Bilbao and a bold Radisson RED in the great city of Madrid. This is thanks to the trust of our owners and the great efforts of our people.”

These signings demonstrate Radisson Hotel Group’s relevance to investors and guests alike. In less than 18 months, Radisson Collection now boasts 30 hotels and nearly 6,000 rooms in operation or under development in EMEA, while Radisson RED has 22 properties in EMEA and around 4,300 rooms in operation or under development.

Between them, the brands boast properties in major global destinations like London, Paris, Brussels, Moscow, Rome, Milan, Dubai, Stockholm, Copenhagen, Liverpool – and more.

Key signings have included the recent addition of the iconic the May Fair London, A Radisson Collection Hotel, while Radisson RED has signed a number of hotels across Europe – including properties in the Nordics and Baltics.

The new signings in Spain are aligned with the group’s wider ambition to open 20 hotels in Spain over the next three years – as guided by its five-year operating plan to become one of the top three hotel companies in the world.

The new Radisson RED Madrid hotel features around 200 rooms and will open its doors in 2021 in the centre of Madrid. It will become the Radisson RED brand’s new flagship property in Europe, with an unprecedented emphasis on technology – featuring an automatic no-queue check-in and app-based service personalisation among other developments.

Its ground-breaking, youthful urban design and stunning public areas will help to turn it into a meeting point for the city’s creative and artistic community.

Boasting a premium location along the prestigious Gran Vía Diego López de Aro, the Radisson Collection Hotel, Gran Via Bilbao will bring a new level of hospitality to this beautiful Basque city. The opening is planned for Q1 2021 and the hotel will feature 137 stylish rooms, including 20 junior suites and 1 suite. Leisure facilities will include a rooftop restaurant, bar and terrace – with one of the best views of the city – as well as a lobby bar, gym and spa.

Located in the historic centre of Seville, one of the most beautiful and touristic cities of Spain, the hotel will open its doors in Q2 2020. The Radisson Collection Hotel, Magdalena Plaza Seville will have 89 bedrooms across two buildings – as well as exciting new facilities that will include a rooftop swimming pool, terrace with lounge bar, solarium, gym and spa. The restaurant will feature fine gastronomy, with a menu dedicated to local cuisine.

Alongside its existing Radisson Blu property in Lisbon, Radisson Hotel Group is diversifying its portfolio on the Iberian Peninsula with two new Radisson RED properties:

Set to open in 2021, the new-build Radisson RED Lisbon Olaias will arrive in the vibrant Olaias neighbourhood of Portugal’s capital, with excellent transport connections to the city centre. It will be the group’s second property in Lisbon, alongside the Radisson Blu Hotel, Lisbon, and adds to the Radisson RED brand’s presence across the Iberian Peninsula. Featuring 290 rooms, a OUIBar + KTCHN, a gym and a rooftop pool.

The Radisson RED brand is also set to arrive in Porto, Portugal’s second city – and due to open in 2021. Boasting a prime location in the Nova de Gaia area, the Radisson RED Porto will be within walking distance of some of the city’s top attractions – including the iconic Dom Luis I Bridge – and will add 278 rooms to the group’s Portuguese portfolio.

During 2019, Radisson Hotel Group has announced a number of signings in Italy – bringing new properties to key destinations like Milan and Rome, while introducing two new Radisson Collection hotels.

Set in the headquarters of the oldest and most prestigious Italian touristic organisation, the Touring Club Italiano (TCI), the new Radisson Collection Hotel, Palazzo Touring Club is situated in the heart of Milan, due to open in 2020. The hotel will feature 93 stunning guest rooms and suites, a restaurant and garden bar – as well as a 140sqm meeting room and wellness centre and a bookshop.

The second Radisson Collection property to arrive in Milan, Santa Sofia Milan, will have 160 guest rooms, including 43 junior suites and 11 suites, while leisure and dining facilities will include a fine gastronomy restaurant and a rooftop bar with views over Milan. The hotel, which will also offer hi-tech meeting and events spaces for the local and international business communities.

Set to arrive in Italy’s most popular tourist destination, the Radisson Blu GHR Hotel, Rome will provide guests with a unique opportunity to experience the best of the Eternal City’s historical, cultural and sporting attractions. Due to be fully renovated by Q1 2021, Radisson Blu GHR Hotel, Rome will feature 297 rooms, including 41 junior suites and 10 suites. Guests will have the chance to enjoy a wide range of delicious dishes and locally inspired drinks at the hotel’s restaurant & bar – as well as taking in views of the Eternal City from another rooftop restaurant.

THPT Comment: Wow that’s a lot of hotels to announce in one go….

First Seen: Radisson website

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