Main Photo: The Radisson Hotel Recife
Date: September 2020
Name: Various brands under Radisson
No. of Keys: TBA
Partners: Radisson Hotel Group announced it has signed a Master Franchise Agreement with Atlantica Hotels in Brazil. The two companies have held a long-standing relationship for nearly 20 years. Atlantica Hotels was previously a licensee for Radisson Hotel Group’s brands in Brazil, including Radisson Blu, Radisson RED, Radisson and Park Inn by Radisson. The Master Franchise Agreement will cover all seven of Radisson Hotel Group’s brands. The signing of this agreement will extend this relationship for another 20 years while growing Radisson Hotel Group’s presence throughout the country.
“After 20 years supporting the growth of our brands in Brazil, I am thrilled we have the opportunity to extend our relationship with Eduardo and his fantastic team at Atlantica Hotels,” said Jim Alderman, chief executive officer, Americas, Radisson Hotel Group. “Atlantica Hotels has brought our brands to life in vibrant cities throughout Brazil, playing a key role in our strategic growth plan for Latin America. We are excited for what’s to come as we continue our expansion and prepare to open three beautiful new hotels in gorgeous locations.”
Atlantica Hotels currently has 15 hotels in operation with Radisson Hotel Group in key destinations. Radisson Faria Lima in Sao Paulo, which is now Radisson Blu São Paulo, was the first Radisson to open in Brazil in 2001. The hotel boasts stunning views, a modern design and relaxing amenities. As Atlantica Hotels continued growing its extensive portfolio, they opened the first Radisson RED in Latin America. Radisson RED Campinas offers a one-of-a-kind experience for the modern traveller. Additionally, three new build hotels are currently under construction. This includes Radisson Hotel Flecheiras, which is being built near the beautiful beaches along Brazil’s northeastern coast with an anticipated opening in 2022.
Radisson Hotel São Paulo, Pinheiros is also set to open in 2022. Atlantica Hotels also has plans to open the first Radisson RED in Porto Alegre, the biggest city in Brazil’s South region, in 2023.
“Providing the best hospitality experience at incredible hotels is the heart of what we do, which is why having this relationship with an exceptional hotel company like Radisson Hotel Group has made us so successful,” said Eduardo Giestas, president and chief executive officer, Atlantica Hotels. “We have a bright future ahead with aggressive development plans to build and open hotels in more cities throughout Brazil, giving our guests new experiences while creating memorable moments.”
Atlantica Hotels, founded in 1998, is the largest privately held hospitality company in Latin America and ranked in the top 100 largest hotel companies globally. They currently run 120 hotels throughout Brazil, with 20,000 rooms and represent 19 brands in 50 Brazilian cities.
THPT Comment: Interesting that despite their major relationship with Radisson, they also are major players with Hilton and Choice,
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