Radisson Relaunch and Reposition Radisson Blu Hotel, Bucharest

Main Photo: The new lobby at the Radisson Blu Bucharest

Date: June 2021

Location: Bucharest, Romania

Name: Radisson Blu Hotel, Bucharest – to be completed in 2022

No. of Keys: 623 – 424 as Radisson Blu and 210 as Park Inn

Owner: Revetas Capital, who have been active in Central Europe over two decades, they have built an integrated real estate platform, covering investment management, property management and development management.

With their primary office in London, they also operate out of Vienna and Luxembourg, with commercial assets in Bulgaria, Czech Republic, Hungary, Poland, Romania, Slovakia and Slovenia. This appears to be their only hotel asset, and was acquired in partnership with Cerberus Capital Management.

Manager: Radisson Hotel Group has announced the relaunch and repositioning of Radisson Blu Hotel, Bucharest, following a major capital investment to elegantly transform the hotel’s lobby and garden area, as well as increase the hotel’s room inventory by more than 600 rooms.

The award-winning hotel will be joining Europe’s largest upper-upscale brand one and Romania’s market leader, Radisson Blu, as part of Radisson Hotel Group, one of the world’s largest and most dynamic hotel groups.

Radisson Blu Hotel, Bucharest’s extensive transformation includes a brand-new redesigned lobby and a revamped inner garden with a dedicated dining and pool area, welcoming guests to a new and elegant ambiance.

The new arrival concept offers guests increased indoor and outdoor premium seating, a lobby bar, a blossoming garden, a pool area, and new, state-of-the-art indoor and outdoor bars to create private dining and special event areas.

Other new key characteristics of the hotel include five on-site restaurants, three bars, an indoor and outdoor pool, as well as eleven meeting spaces suitable for up to 650 guests in reception-style.

The investment project for the expansion of the Radisson Blu complex will continue into 2022 with the addition of 200 new guest rooms. The new rooms will be located in fully refurbished buildings.  With 623 rooms and suites in total, Radisson Blu Hotel, Bucharest is one of the largest 5-star hotels in Central Eastern Europe (CEE).

Sonja Dive-Dahl, General Manager Radisson Blu Hotel Bucharest & Park Inn by Radisson Bucharest, said: “We look forward to delighting guests with a brand-new rebranded lobby bar and inner garden facilities converted into unique experiences. My passionate and well-trained team are eager to welcome new and returning guests with our renowned world-class hospitality to ensure that Every Moment Matters.”

Eric Assimakopoulos, Founding Partner at Revetas Capital, the hotel owner, added: “The expansion and renovation investment project of the Radisson Blu Hotel, Bucharest is designed to create a dynamic experience for our guests with a beautiful balance between the indoor and outdoor bars, dining and a unique city centre pool area.

The refreshing architectural contours will offer a modern, elegant, and fit-for-purpose look which will meet even the most demanding expectations of business travellers and leisure guests, while ensuring the highest levels of safety and comfort.

In addition, the investment has been geared towards technology features that will reduce the carbon footprint and improve the building‘s energy efficiency, such as state of art new chillers and boilers with free cooling and heat recovery technologies, which, together with upgraded BMS control are increasing capacity and drastically reducing consumption.

We are delighted to present this comprehensive redesign project, which is part of a development and refurbishment program of more than €24m and is targeted at securing this amazing hospitality complex’s leading market position.”

As the capital of Romania, Bucharest has many things to offer both business as well as leisure travelers. This metropolitan city is widely known for its Belle Epoque buildings, tree-lined boulevards, and rich history. Frequently called “Paris of the East”, Bucharest is home to many iconic landmarks including the Palace of the Parliament, the most expensive administrative building in the world, as well as many beautiful Orthodox churches, marvelous buildings, and historic cobblestoned Old Town.

Situated in the heart of the city, Radisson Blu Hotel, Bucharest is a 25-minute journey from Bucharest Henri Coandă International Airport.

THPT Comment: Good to see the reinvestment going on here in Bucharest…look forward to seeing the finished product.

First Seen: 

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