Rixos Opens All-Inclusive Beach Resort in Hurghada, Egypt

Main Photo: The new Rixos A-I hotel in Hurghada – imagined

Date: March 2021

Location: Hurghada, Red Sea Coast, Egypy

Name: Rixos Magawish Suites & Villas

No. Keys: 410 suites and villas

Seller: Rixos has partnered with the Eastern Company for Investment and Touristic Development to takeover and renovate an existing beachfront property.

Buyer: Accor, who own 50% of Rixos Hotels, has opened Rixos Premium Magawish Suites & Villas, a five-star all-inclusive resort located in Hurghada along the Red Sea Coast.

The hotel brings 410 suites and villas, with choices starting at the 53 sqm suite, going up to superior suites, deluxe suites and lagoon swim-up suites. Stepping up a notch, there are also pool villas and executive pool villas which come with private butler services.

“We are ecstatic to announce the significant expansion of our presence in Egypt. The recent opening of Rixos Premium Magawish Suites & Villas is for our valued guests to experience a distinct all exclusive – all-inclusive, luxury and world-class quality of hospitality services as we strive to exceed the successes we have achieved with other properties in the country,” said Erkan Yildirim, managing director of Rixos Hotels Egypt.

Guests are able to dine across the resort’s suite of restaurants as part of their stay. These include an all-day dining restaurant, as well as Lalezar serving Turkish cuisine, the Brazilian La Churrascaria, and Salt, Asian and People’s all serving dishes from a range of regions. There are also 10 bars across the resort.

Making the most of its coastal setting, the property has its own sports club and water sports activities such as surfing and scuba diving. For more affluent travellers, the resort has a private marina for yachts and an in-house horse ranch for equestrian sports.

The opening of the 255,000 sqm resort comes at a time where Egypt has been struggling to keep its hospitality sector in the green. Resort locations such as Hurghada and Sharm El Sheikh that were once popular with sun-hungry Europeans have since felt the bite of lingering travel restrictions.

Pinning hopes on vaccination drives, the country’s Minister of Tourism and Antiquities doesn’t expect the tourism sector to recover until next year.

Mahmoud El-Sayed Moussa El-Sharkawy, CEO, the Eastern Company for Investment and Touristic Development, added: “Our vision is to transform Makadi Bay into the leading leisure and entertainment destination on the Red Sea and in this respect, the Rixos brand, with its successful one-of-a-kind hospitality concept and proven expertise operating in Egypt’s resort market, makes strategic sense. It’s the perfect fit.”

Rixos Hurghada Magawish represents the first project of its kind since Accor joined forces with Rixos in 2017, strengthening the brand’s footprint to four resorts in Egypt where its already operates properties in Alamein and Sharm El Sheikh and eight across the Middle East.

“This unique takeover opportunity strengthens the Rixos offering in Egypt’s Red Sea Riviera and highlights the strong collaboration Accor has established with Rixos team to develop the brand regionally and globally,” said Mark Willis, CEO, Accor Middle East & Africa.

Across the wider MENA region, there have not been many all-inclusive resorts opening, with many hoteliers instead shifting focus towards more compact long-stay options.

One of the few recent all-inclusive openings has been in Dubai, where Spanish hotel group RIU entered the market with RIU Dubai, a vast 800-key resort with its own water park.

THPT Comment: Good to see Rixos, and their local financial partner, invest in Egypt.

First Seen: Hotelier Middle East

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