Room With A Brew: BrewDog Announces World’s First “Beer Hotel” In Scotland
Date: February 2018
Location: BrewDog’s HQ, Ellon, North of Aberdeen, Scotland
Name: The DogHouse – opening 2019
No. of Keys: 26, rooms will feature beer taps in the rooms, a built-in shower beer fridge, and rooms will overlook the brewery itself.
Seller: The site has been purchased from screw jack manufacturer Power Jacks.
Buyer/Operator: Independent craft brewer, BrewDog, who introduced the DogHouse concept last year (2017) with the announcement of a hotel in Columbus Ohio at the site of its American brewery, and a recent property acquisition in Ellon has led to this further announcement of a hotel in the brewery’s homeland, Scotland.
In addition to the construction of the hotel, BrewDog is expanding its brewery to include a 300 hectolitres brewhouse and a canning & packaging hall.
The brewery expansion comes soon after the opening of BrewDog’s sour beer brewing facility: The Overworks, which opened last month (January 2018). The hotel and brewery will be built on a 3.25 acre site adjacent to BrewDog’s current 1 million hl brewery.
BrewDog cofounder James Watt said: “The DogHouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda, and now we are finally able to realise that dream, right here at our HQ.
This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer Nirvana.”
Funding: The funding for the hotel and brewery expansion has come from BrewDog’s record-breaking Equity for Punks crowdfunding initiative, which has seen the Scottish brewery raise over £53 million since 2009 from more than 73,000 passionate craft beer fans.
Priority booking for The DogHouse will be given to “Equity Punk” investors.
In October 2017, the brewery launched its fifth round of Equity for Punks, looking to raise at least £10 million, with a stretch goal of up to £50 million, in order to further its global expansion.
This includes planned construction of new breweries in Australia and China, the opening of 15 new craft beer venues in the UK, increasing production capacity in its UK brewery, and the creation of a dedicated craft beer TV network.
Equity for Punks V has so far raised over £12.5 million from more than 27,000 investors across Europe, and hit its initial £10 million target ahead of its initial deadline in January.
Given the demand, the raise was extended and is due to close on October 15, 2018.
THPT Comment: OK we have seen some interesting new concepts on hotels in recent years, but this must take the prize for innovation, especially for beer lovers!
First Seen: Tophotel News