Main Photo: The Rooftop Bar at AthenStyle
Date: November 2019
Location: Central Athens, Greece
Name: Currently AthenStyle to become Safestay Athens – Completion January 2020
No. of Keys: 150 beds
Seller: The 150 bed AthenStyle hostel opened in 2008 and is a well-established base for visitors to explore the City.
Buyer: Safestay, the owner and operator of an international brand of contemporary hostels, has announced that it has exchanged contracts to acquire the prime boutique hostel AthenStyle for €1.5 million, for an 18 year lease on the 150 bed AthenStyle hostel.
The addition takes the group’s open and pipeline projects to 17 across Europe.
The hostel is centrally located, surrounded by boutique cafes and bars and within easy
walking distance of the City’s famous historical sites. Well known for its rooftop bar offering 360 degree views of the City and out across to the Acropolis.
Athens has always been, and will no doubt continue to be a leading European city attracting up to 5.5 million visitors each year. For the 12 months to December 2018, AthenStyle generated sales of €0.7 million and EBITDA of €0.2 million. The total consideration of €1.5 million, will be satisfied from the Group’s existing cash resources.
Following this acquisition, the Group’s portfolio consists of:
• 5 sites in the UK: Glasgow, Edinburgh, York and two in London
• 12 sites in Europe: Athens, Brussels, Lisbon, Madrid, Paris, Pisa, Prague, Venice, Vienna and three in Barcelona. Paris and Venice are both under development.
• Approximately 4,200 beds across all 17 hostels (once fully developed)
Larry Lipman, Chairman of Safestay, said: “AthenStyle is a strong addition to our portfolio as it is already popular, stylishly designed and sits right in the heart of the City. It will be a straightforward process to re-brand the site, integrate with our cloud-based booking systems and should be immediately earnings enhancing.
The last 4 months has been an active transaction period with new sites added in Pisa, Venice, Glasgow and now Athens which means Safestay guests can now stay with us throughout the UK and Europe in any one of our 17 individually unique hostels. Importantly, the hostel market continues to grow and Safestay is carving out its own reputation for
offering guests stylish, safe accommodation in beautiful often listed buildings, in the centre of the principal cities of Europe and still for just c. £20 per night.
In a short period, the bed capacity of the portfolio has expanded by one third and is on the cusp of really showing the benefits from our increasing economies of scale.”
Price per Bed: €10,000 for a short lease
THPT Comment: Safestay have been really active in recent months…well done! Safestay are not shy at taking on short leases.
First Seen: Safestay website
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