Scandinavia’s First Radisson RED Ready to Open Aarhus, Denmark

Main Photo: The Red reception at the Radisson RED

Date: July 2020

Location: Aarhus, Denmark

Name: Radisson RED Aarhus

No. of Keys: 78

Seller: TBA

Buyer: Located in the heart of Denmark’s second biggest city and vibrant cultural hub, Radisson RED Aarhus has opened it’s doors to a new urban hotspot geared towards the social and modern traveller. “With statement design, spacious rooms with big balconies and maximalist details in the form of bold patterns and pops of colour, the first Radisson RED hotel in Scandinavia is a true multi-sensory experience.

Rådhusgården Århus ApS, Niels Albertsen said: “We are pleased to collaborate with Radisson Hotel Group, the international hotel company with Scandinavian roots, to bring its newest RED brand to Denmark’s second largest city, Aarhus.

This is a great start for Radisson RED in the Nordic region, with new properties planned in both spectacular Reykjavik, Iceland and urban Oslo, Norway. With this reinforcement of our position as the leading international hotel group in the Nordics, we look forward to welcoming guests and introducing our Radisson RED offering to the region,” comments Tom Flanagan Karttunen, Area Senior Vice President for Radisson Hotel Group in Northern and Western Europe.

Radisson RED Aarhus is close to some of the city’s most sought-after cultural attractions, including the ARoS, Musikhuset and the central food market, perfect for guests to immerse themselves in the local culture. Set to become the city’s new “living room,” the hotel features bold artwork and invites locals and travellers to come together for a creative and social experience.

The hotel offers 78 rooms and suites with balconies, an inviting lobby area that doubles as a creative hangout, a trendy restaurant and a stylish bar. The lobby blends hotel, lounge, and bar into one.

“Radisson RED Aarhus is the perfect spot for travellers looking for a trendy Nordic aesthetic with industrial design elements. The hotel’s design is what we call effortlessly fashionable, with a strong local focus. Radisson RED follows a relaxed, everything-goes policy with a cool service app and BYOD (bring your own device) tech for instant connectivity”, explains Helene Hallre, Cluster General Manager Radisson RED Aarhus & Radisson Blu Scandinavia Hotel, Aarhus.

The destination restaurant, Fred & Co., offers casual dining and modern gastronomy. Fred & Co’s menu is packed with farm-fresh ingredients, bright colours and bold flavors. With 24/7 fitness facilities, free Wi-Fi, plug-and-play connectivity.

As part of the preparations for its opening, Radisson RED Aarhus has implemented Radisson Hotel Group’s Radisson Hotels Safety Protocol. This program of in-depth cleanliness and disinfection procedures, made in partnership with SGS, ensures the continued health, safety and security of guests, team members and partners.

The hotel is the first Radisson RED to open in the Nordic region. Radisson Hotel Group is the leading international hotel group in the Nordic region, with Radisson Blu, Radisson Collection, Radisson RED and Park Inn by Radisson properties across all 5 countries.

THPT Comment: Radisson seem very proud of how trendy their RED brand is…hope it goes down well the with more reserved Scandinavian traveller!

First Seen: Radisson press release

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