Singapore’s Fragrance Group Commits £35m to New Landmark Boutique Hotel in Liverpool

Main Photo: The Municipal Building, soon to be a Fragrance hotel

Date: October 2020

Location: Dales Street, Liverpool, England, UK

Name: Hotel Municipal-opening late 2022

No. of Keys: 180

Seller: The site is the Municipal Building, a Grade II listed building

Buyer: Liverpool’s Municipal Building is being transformed into a new boutique hotel, in a £35m project spearheaded by Singaporean The Fragrance Group.

Design consultancy Koncept ID has been appointed to develop the landmark Grade-II listed building on Dale Street into a 180-bedroom luxury hotel.

Hotel Municipal is due for competition in late 2022 and will also feature an all-day dining brasserie, tea room and cocktail bar, plus a spa and treatment facilities.

Koncept ID will manage the design and fit-out of the project, working alongside contractor Russell WBHO – previously Russells Construction – to sympathetically reinstate original features.

Jenny Denton, lead designer, said: “The Municipal Building is truly magnificent and the potential was clear from our very first visit. The design focuses on breathing new life into original features, restoring the building to its former glory while injecting a good dose of sophisticated elegance.”

“The new hotel will bring an exciting destination to Liverpool and with such a rich heritage, it’ll be a must-visit for locals and tourists alike.”

Investment: £35m

Price per Key: £194,444

THPT Comment: Fragrance are a seriously interestingly company, with some 20 budget hotels in their home country of Singapore, mostly under Accor’s Ibis brand. Their expansion into the UK has been considered, into secondary locations, such as Torquay, Blackpool and now Liverpool…well done.

First Seen: Boutique Hotelier

The Hotel Property Team (THPT) is a small group of highly experienced business professionals. Between us, we provide a range of skills and experience which is directly relevant to those involved in the hotel property market.

For more information – Visit www.thpt.co.uk or email info@thpt.co.uk